Business Wire

MARCH 7, 2017

Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. This ensures you are able to establish and track the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Provide guidelines and protocol to avoid big blunders and embrace the small errors. My first video on Periscope, Twitter’s live streaming app, was well received and exhilarating.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

ImPRessions - Crenshaw Communications

APRIL 12, 2016

As a general guideline, companies should update their website, rewrite background materials, down to press release boilerplate, as often as milestones happen within the company, e.g. new products are added, new leaders appointed, or the company marks a key anniversary. Get me rewrite!

Company 120

Company Guidelines Leadership Financial 120

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. . It’s important to give the judges insight into the creative elements of your campaign.

Case Study 77

Case Study Guidelines Study Creativity 77

PRSay

FEBRUARY 20, 2019

Also, we shot a video in August 2016 — a year before the eclipse — to make it look like the 2017 eclipse would be largely cloudless, and we displayed a limited-edition Braille map of the eclipse. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. .

Energy 86

Energy Case Study Education Guidelines 86

Solo PR Pro

APRIL 28, 2016

On April 27 2016, we weighed in with opinions and insight on the following topics of interest: What guidelines do you use in accepting or declining pro bono work? Are there limits on time or value of work that you use? Considering Prince tribute backlash should brands just remain silent about current events?

Guidelines 40

Guidelines Leadership Community Brand 40

Sword and the Script

MARCH 11, 2017

When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”. 3) Native advertising risking non-compliance. Brands like Warner Bros.

Tools 67

Tools Marketing Advertising Advertising 67

ISEBOX

DECEMBER 14, 2016

Pharma PR execs tend to refrain from developing medical apps due to regulatory precautions and a lack of clear guidelines that explain the thinking of the FDA. We’re wrapping up 2016 with additional articles in the pharma regulatory series. Enjoy the holidays with a little light reading, like….

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Crisis Guidelines 60

Sword and the Script

FEBRUARY 18, 2017

The piece cites data from Advertising Perceptions which shows while there have been many marketing experiments, there are also few commitments: “In 2016, 33% of those surveyed identified themselves as “mainstream adopters” of native advertising, exactly the same level as a year earlier.”. And later. “64%

B2B 66

B2B Marketing Advertising Advertising 66

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. Originally, this mobile post was supposed to be about new LinkedIn features for 2016. The problem with this is that there are very few new features on LinkedIn for 2016.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Burrelles Fresh Ideas

MAY 9, 2023

In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool. In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. No money traded hands in the conduct of this review.

Tools 82

Tools Comparison Media System 82

PRSay

SEPTEMBER 28, 2017

There are lots of possible names for this approach: communications policy, guidelines or manifesto. In 2016, he was the first BEPS member to be given Member Emeritus status by the PRSA Board of Directors. Humbly ask for forgiveness in exchange for more appropriate future behavior and to make amends. Make restitution.

Ethics 73

Ethics Construction Guidelines Television 73

Beyond PR

JULY 19, 2016

This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016.

Writing 40

Writing Wireless How To Travel 40

Beyond PR

JULY 20, 2016

Keep learning: Guidelines change. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Even mainstream media outlets break their coverage into different beats.

Media Relations 40

Media Relations Media Healthcare Local 40

Contently - Strategy

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. The site’s users increased dramatically to half a billion between 2016 and 2017, but it’s not clear how often LinkedIn users actually visit the site other than when they need to look for jobs or job candidates. Remember that.

Brand 111

Brand Branding LinkedIn Instagram 111

Karen Freberg

NOVEMBER 26, 2017

This is one of the things I did in October 2016. You have to keep this in mind when you are approaching new groups and even creating your own: Rules, community guidelines, and expectations need to be communicated and set. However, with any group setting, there has to be some considerations that need to be made.

Community 49

Community Social Media Education Media 49

Sword and the Script

NOVEMBER 26, 2016

Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. Making certain numerous voices are heard, but that overarching rules and guidelines are enforced. The hype cycle is a framework the organization applies to study emerging technology markets.

Brand 60

Brand Branding Content Marketing Film 60

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

Shift Communications

MARCH 10, 2016

2016 marks the 30 th year of SXSW. Establishing these guidelines early on will allow you to utilize your planning time more efficiently. The first official SXSW was held in Austin in 1987, and it focused entirely on the music industry. Do they want to make a big splash or are they looking for something more budget friendly?

How To 60

How To Film Conference Guidelines 60

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. She left the agency world in 2016 to work at Be The Match on their communications team. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help! They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

wiredPRworks

APRIL 3, 2017

Simplifying our policy and enforcement guidelines. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Updating the branded content tag. More via Facebook. How Local News Stations Cover Weather on Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Sword and the Script

DECEMBER 26, 2023

To ensure the ethical use of this technology, communicators and organizations will increasingly establish controls including safe use policies, AI oversight committees and budget and procurement guidelines. We’re still in the early stages of AI adoption, as we’re only beginning to understand its power to change how we work.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

APRIL 2, 2019

They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. Remember those legal operations people mentioned above?

Agency 92

Agency Trends Marketing Survey 92

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. What has been the biggest challenge?

Pitching 228

Pitching Agency Social Media Creativity 228

Doctor Spin

DECEMBER 4, 2023

The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. “Media logic is defined as a form of communication, and the process through which media transmit and communicate information. Source: The International Encyclopedia of Political Communication 1 Altheide, D. Media Logic. Oxford Reference.

Social Media 52

Social Media Media eBook Technology 52

Presspage

AUGUST 10, 2018

When the Zika Virus broke out in 2016, OhioHealth published a backgrounder on ‘The Zika Virus: What central Ohioans need to know’ The article provides a great resource specifically for members of the public (in Ohio) looking to understand what Zika is, and its impacts.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Contently - Strategy

NOVEMBER 30, 2018

In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 However, if you want to rack up subscribers and eventually hang a silver, gold, or diamond play button on your company’s office wall, here are some guidelines, starting with the simplest one.

YouTube 111

YouTube Video Marketing Guidelines 111

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Social media statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term. adults conducted July 13-19 [2020].

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 26, 2017

The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. 37% of publishers are not in compliance with FTC guidelines on native ads. “87% of PR executives believe the term ‘public relations’ does not describe their future.”. Future of Marketing ).

Content Marketing 122

Content Marketing Social Media SEO Marketing 122

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. Register by April 22 and save $100. .

Communications 66

Communications Pinterest Reddit Radio 66