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Philanthropist Craig Newmark on Ethical Communication

PRSay

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. But then the 2016 scandal forced Nissan to suspend selling those models. Turning stakeholders into supporters.

Ethics 265
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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

The group didn’t miss a beat on any of their existing assignments. ” Test those waters again and again and watch the work and work ethic improve. Translated into the workaday world, this means the PR student intern can be a font of fresh information for press releases, pitches, media outlets and more. The best part?

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. Hope to “see” you on the 11th!

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The robots have arrived in ethics

PR in High Definition

In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. After that, we’d recommend traditional crisis communications steps, including: Communicate clearly with stakeholders; let all relevant groups know what has happened in clear, comprehensible language.

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The Death Of A PR Firm, By Bad PR

ImPRessions - Crenshaw Communications

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. As founder Tim Bell himself said regarding the racially charged social media campaign that his agency ran for the Guptas, “it was altogether smelly.”

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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

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