PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 70

Ethics Training Financial Survey 70

Practical Law Construction

JUNE 3, 2020

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 52

Ethics Training Financial Survey 52

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Thousands of these documents are published every day on newswires and websites. The print edition went monthly in 2013, and bi-monthly in 2016. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

NOVEMBER 15, 2016

Most B2B marketing organizations (66%) believe their content marketing is successful – and it’s trending up according to the 2016 State of Content Marketing report by Ascend2. 3) B2B Needs to Re-think Thought Leadership. Thought leadership disrupted: New rules for the content age from Hill+Knowlton Strategies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

DECEMBER 15, 2020

Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? December 2016: One Prediction Each for PR, Content Marketing and Social Media. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 167

Marketing Employee Content Marketing Training 167

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. Consider three seemingly unrelated news events from July 2016. Applications from these vendors and others will push cross team and cross department collaboration, surfacing the need to share data alongside documents for better context, use and ROI.

Data 60

Data Marketing System Google 60

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. 2016 Edelman Trust Barometer Employee Engagement missteps .

Employee 40

Employee Internal International Corporate 40

MaccaPR

AUGUST 26, 2015

Stay tuned in 2016! We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. The souvenir booklet - a 40-page document with a “Which Came First?” Here are Maccabee’s lessons for undertaking such a project: Gain the buy-in of senior leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

MARCH 11, 2020

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. Basically, Hoffman pays you to work abroad. We paid A back on WeChat.

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

DECEMBER 16, 2015

Unfortunately, I’m not sure we’ve seen much leadership in the many issues that have been subject to public, and political debate this year from PR communicators. My third step forward looks at why diversity has had a higher profile this year – and why this is a challenge for PR practice.

Groups 40

Groups Sports Study Examples 40

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout.

Writing 83

Writing Google Blogging Exercises 83