2016 Document Leadership Trade Shows 
Sword and the Script
DECEMBER 15, 2020
Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? December 2016: One Prediction Each for PR, Content Marketing and Social Media.
MaccaPR
DECEMBER 19, 2016
If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.
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