A Crisis Playbook for the Academy Awards
PRSay
MARCH 22, 2017
I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. The audio can go out.
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