Cision

FEBRUARY 23, 2016

I found creative and intelligent people trying their best to deliver commercial success for clients. Want to improve your media relations? Gain insights from Cision’s free State of the Media 2016 Report! Half our agency is running paid media accounts and understand data and analytics to an obsessive level.

Analytics 120

Analytics Agency Newspapers Community 120

Beyond PR

JULY 20, 2016

Even mainstream media outlets break their coverage into different beats. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

PRSay

AUGUST 27, 2019

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Clark, APR, Fellow PRSA, class of 2016: “My pearl of wisdom comes from something one of my first supervisors said to me.

Energy 138

Energy Employee Creativity Consumer 138

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

MARCH 1, 2016

Gain insights on the media! Read the free State of the Media 2016 Report today! Where possible, attend adjacent industry events to see if you can get some creative ideas that your competitors haven’t yet thought of. Media relations-only solutions will be increasingly less effective. You should too.

Technology 120

Technology Industry Storytelling Strategy 120

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

MAY 2, 2019

Image by stevepb via Pixabay, Creative Commons CC0. In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region (OH, KY, IN). With 25 employees and offices in Columbus and Chicago, Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Case Study 50

Case Study Study Community Nonprofit 50

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. ” I hope I haven’t switched!

Newspapers 120

Newspapers Reddit Journalism Technology 120

Mora Communications

AUGUST 3, 2016

For a media relations campaign to work: Start early, Know the right contacts, Develop compelling stories . Be creative. Treat the media with respect. It’s as simple as that. . Remember less is more. Be persistent. Follow through . Remember effective PR is effective storytelling. Copyright © Mora Communications Inc.

Film 40

Film Internal International SEO 40

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . “I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Taylor Ennis, @taylor_ennis93.

Sports 0

Sports Leadership Internal International 0

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Inbound links and social signals (people sharing your content via social media) remain an important element for ranking the authority of your content for search engines.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

DECEMBER 26, 2023

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. In tech, we will see good news about crypto again, after a disastrous 2023, opening the door to more spending on PR, and rekindling interest from the media and public.

Writing 200

Writing Communications Marketing B2B 200

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016.

Blogging 40

Blogging Strategy How To Writing 40

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Inbound links and social signals (people sharing your content via social media) remain an important element for ranking the authority of your content for search engines.

Blogging 40

Blogging Analytics Google Writing 40

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

PRSay

OCTOBER 21, 2022

But in 2016, after a public feud involving rapper Kanye West and his then-wife, Kim Kardashian, Swift’s plans for her next album slammed to a halt. PR pros can relate to the frustration of interrupted projects. Don’t get discouraged; get creative. From 2006–2014, Taylor Swift released albums on a consistent two-year cycle.

Strategy 156

Strategy How To Video Reputation 156

Cision

MARCH 16, 2016

Use your creativity. Here, she shares the biggest lesson she’s learned throughout her career, what it means to deliver impactful media coverage and how the rise in influencers is affecting the PR industry. I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. Are you prepared for crises?

Wireless 120

Wireless Creativity Industry Agency 120

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. 6) Is Creativity a Skill or Talent?

Content Marketing 60

Content Marketing Survey B2B Google 60

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

The Stalwart Blog

DECEMBER 18, 2015

While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It’s an exciting time as we will be counted on to help companies devise creative ideas to help them standout from the increased chatter occuring on multiple platforms. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Presspage

NOVEMBER 10, 2017

Hereford Award is given to honor creativity, effectiveness in reaching audiences with a message, and the overall scope of an airport’s effort in marketing and public relations. This award is regarded throughout the airport industry as the highest honor an airport can earn for marketing and communications excellence.

Internal 0

Internal International Industry Infographics 0

ISEBOX

MARCH 18, 2016

The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Streamlining internal communication is critical when organizing public relations campaigns. An Enterprise version is slated for release in early 2016. Media Relations & Content Distribution = Maximized Reach.

Publicity 70

Publicity Enterprise Analytics Tools 70

ISEBOX

JANUARY 14, 2016

1998 is now 2016, and the concept of “low-speed” connection is a thing of the past, except when you’re in a public airport. That’s how content works in 2016. Of course, that was occasionally, and the 56.6 BPS modem, (now available to mere paupers,) stayed on the desk as a backup that was used as a primary more often than not.

Blogging 0

Blogging How To Video Course 0

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48