Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. The word millennials will finally die a death in 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? 3 Tips for Getting Your Online Video Act Together for 2016. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Top Digital Marketing Trends to Watch in 2016 {Podcast}. Have you read any recent articles that are helping you look ahead to 2016? #someoneslowmedown!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. The report noted, “According to buyers, the vendor’s website and representatives are less trustworthy and less influential than the other sources, though they become more powerful when supported by outside sources of information.”. This speaks to the age-old idea of integrated marketing.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 95

Agency Trends Marketing Survey 95

Cision

JUNE 14, 2016

From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out. I could argue that concurrently there has been the development of many-to-one communications, if we consider “one” to be corporations or individuals in power.

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. I also believe savvy content marketers are going to pay more attention to distribution – the who and how of content consumption.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. b) Is Your Press Release Pitch Guilty of Information Overload? In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.’”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JULY 16, 2016

Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing. Content marketing continues to grow as a trend. Also see: B2B Solved the Biggest Content Marketing Challenge Yesterday .

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

AUGUST 13, 2019

In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6 6a) June 6, 2016: DOJ Rules on PR Newswire. million about six months later.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Some organizations want to prevent competitors from downloading information. They’ll vet registrant emails addresses and block competitors from obtaining the content.

B2B 122

B2B Mobile Content Marketing SEO 122

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? Native ads are not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Communications Conversations

AUGUST 31, 2018

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. ” I’ve been surprised by how similar content marketing is to journalism. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. times the number of internet users the U.S.

Video 40

Video Survey Consumer YouTube 40

Cision

AUGUST 19, 2016

Inform your pitches by following the listed lead time and deadlines. PR Newswire’s 12 Days of Content: A Holiday Guide for Content Marketers. Issue Date: 11/22/2016. News: 8/24/2016. Features: 8/24/2016. Advertising: 8/24/2016. Issue Date: 11/15/2016. News: 10/01/2016.

Pitching 120

Pitching Newspapers Advertising Advertising 120

ReimaginePR

SEPTEMBER 21, 2016

Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about. Even though each country signed the pact on February 4, 2016, the TPP still needs to be ratified in each country’s version of congress.

Telecommunications 120

Telecommunications Privacy Software Data 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. 19) Movie franchise approach to content marketing outpaces the newsroom model.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169