Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Sword and the Script

AUGUST 9, 2016

Like consumers, executives too are facing more noise. That’s a critical takeaway from one of the studies covered below. To that end, here are the summaries to three public relations studies. Corp Comm Frets Leadership in Crisis Comms, says Study. That has ramifications both internally and externally. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Beyond PR

OCTOBER 13, 2016

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. In 2014, we published an updated study.

Study 40

Study Retail Print Survey 40

Cision

JUNE 12, 2017

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. It is just a matter of with whom and what manner of content they create.

Advertising 190

Advertising Advertising Radio Television 190

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Trends 156

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

Meeting 98

Meeting Media Print Enterprise 98

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships.

Publicity 62

Publicity Brand Branding SEO 62

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. So where do consumers place their trust? Will you set up a digital newsroom to host everything or mail out a printed newsletter? Buyers no longer pay attention to traditional advertisements.

Journalism 120

Journalism Strategy Brand Branding 120

Communications Conversations

JULY 2, 2019

But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. 10,000 followers would net you 19 followers consuming your content.

Social Media 123

Social Media Marketing Media LinkedIn 123

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike.

How To 149

How To Social Media B2C Television 149

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Communications Conversations

AUGUST 11, 2017

SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: The way in which Millennials consume news is increasingly fragmented. Consider the facts: FACT: Mainstream media reach continues to wane.

Media Relations 87

Media Relations Media Local Leadership 87

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s the largest ever study of its kind. million times. million times.

Social Media 73

Social Media Print Study Advertising 73

PRSay

APRIL 27, 2016

As print communication has declined in favor of digital, publishers have had to look for new ways to support their organizations. As media consumers have realized that even the hallowed halls of editorial independence are sometimes compromised, their trust has eroded. Ask questions and study their past materials.

Advertising 65

Advertising Advertising Ethics Guidelines 65

Burrelles Fresh Ideas

JULY 17, 2023

Information overload occurs when you try to consume too much knowledge or data at once. A 2014 study on media usage and ad exposure revealed a typical adult’s daily media consumption was nearly 10 hours. The latest studies show slightly lower numbers, but it’s difficult to find reliable statistics.) What is information overload?

Pitching 53

Pitching Media Media Relations Writing 53

Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. However, a new YouGov study may suggest you can buy credibility. “In 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

Stephen Waddington

AUGUST 19, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. These devices have provided the means for consumers to connect to the internet wherever and whenever. The web and the internet have enabled communities to form around an organisation, topic or issue.

Web 60

Web Sports Mobile Government 60

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 81

Report Data SEO Analytics 81

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Konnect Agency

OCTOBER 27, 2020

Many studies have already been conducted and holiday spending is expected to increase this season! This is hopeful news for consumer brands and helps everyone heave a big sigh of relief. Print publications have already closed their holiday issues, so digital is key in these final weeks of 2020. The answer is yes!

Strategy 52

Strategy Brand Branding Retail 52

Prohibition

FEBRUARY 9, 2022

A study has shown that clients like it when brands engage with them. 46% of consumers state that for them, a brand that engages its customers through social media is the best. Importance of Social Listening. Here are a few factors due to which social listening holds great importance. Client Engagement & Retentiveness.

Brand 62

Brand Branding Social Media Reddit 62

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. Talk to Us !

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

Shift Communications

FEBRUARY 8, 2016

Here’s an example of a bad disclosure: Study by SHIFT Communications, 2016. SHIFT Communications was the sole investor in the study. We can be forthright and unafraid even in the fine print. We boldly state that we are unafraid of scrutiny, that our methods and results are unimpeachable. with an RMSE score of 4.5%

Survey 60

Survey Analysis Data Print 60

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.”

Newspapers 73

Newspapers Print Radio Local 73

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 52

Report Data SEO Analytics 52