PRSay

AUGUST 12, 2016

Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Positioning: Lärabar as a Lifestyle Brand. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 174

Case Study Healthcare Film Brand 174

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. I also think we benefitted from the love our community has for the Twins.

Case Study 113

Case Study Journalism Study Instagram 113

ISEBOX

FEBRUARY 23, 2017

Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community. Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community. Storytelling Advantage: Instagram. When to Use What.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

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Twitter Pharmaceuticals Marketing Product Launch 70

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? Five Observations Gained from Starting an Online Community. Storytelling through the Eyes of a Child. 3 Tips for Getting Your Online Video Act Together for 2016. 6 Rules of Thumb for Successful Brand Publishing. 6 Rules of Thumb for Successful Brand Publishing.

Storytelling 0

Storytelling Video Leadership Writing 0

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

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Corporate Retail Policies Employee 116

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

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Meeting Communications Marketing Community 40

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. Flash forward to 2016: Media reach is shrinking (traditionally).

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Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Flatiron Communications

JULY 5, 2022

In “Newsroom Innovation: What’s the Future of Storytelling, ” Michelle Manafy of Digital Content Next (a former client when it was called the Online Publisher’s Association), served as moderator to USA Today editor-in-chief Nicole Carroll and Axios executive editor Aja Whitaker-Moore. Here’s a link to The AP’s blog post on the session.

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Conference Journalism Web Comparison 36

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Taylor Ennis, a senior in Public Relations at Auburn University, received the 2016 Public Relations Council of Alabama Student Award. Taylor Ennis, @taylor_ennis93.

Sports 0

Sports Leadership Internal International 0

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Be a reverse-positioned brand. Be a hostile brand.

Writing 84

Writing Google Meeting Airlines 84

Cision

DECEMBER 17, 2015

PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers. If a brand is real and personable, people want to connect with it. Pay It Up, Not Forward.

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Brand Branding Nonprofit Storytelling 120

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. News in healthcare is difficult to communicate. A major development in a vaccine, for example, is difficult to communicate to the general public. Embrace the power of storytelling. Expand your content. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

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Reputation Public Affairs Advertising Advertising 165

PR Job Coach

JANUARY 15, 2016

And what does 2016 hold for the field and for public relations pros ? The demand for public relations professionals has never been better and 2016 will likely accelerate the need for folks who are, “Faster than a speeding bullet, more powerful than a locomotive and able to leap tall buildings in a single bound.” Always has.

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Storytelling Community Advertising Advertising 100

Solo PR Pro

JANUARY 19, 2016

This is a guest post from Dan Farkas, a Solo PR Pro Premium member , who is an Instructor of Strategic Communication at the E.W. He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . Think beyond the brand. The students looked at several brands.

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Strategy Brand Branding Journalism 40

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. In the run up to Rio 2016 it faced challenges with funding for the Games, the expulsion of the Russian team, and the death of an Iranian cyclist. Metropolitan Police: communication saves lives.

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Publicity Corporate Reputation Community 118

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Contently - Strategy

NOVEMBER 30, 2018

In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 ” My foray into the world of YouTube ASMRtists (as creators call themselves) is a great example of what you and your brand want followers to do. They also list the brand’s sub-channels in a sidebar.

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YouTube Video Marketing Guidelines 111

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. Find your brand’s Janet van Dyne.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR Conversations

MAY 9, 2017

I also appreciate the sense of community. I will offer that Canada as a country has good public relations, and a solid brand. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53

Energy Measurement Internal International 53

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

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Marketing Content Marketing Crisis Management Data 104

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. To us, storytelling is the fundamental essence of how people communicate.

Interviews 50

Interviews Communications Storytelling Marketing 50

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. Likely see more brand-to-brand and brand-to-influencer collaborations. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

JULY 28, 2016

The public relations community watches U.S. But mostly those who toil at PR agencies or in corporate communications like to spot lessons that can be translated to the work we do for clients. But in a typical brand campaign, an optimistic message is ultimately more appealing than a takedown.

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Course Social Media Video Storytelling 120

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. She subsequently developed her own fashion brand and became a successful businesswoman. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head.

Ethics 52

Ethics Communications Print Television 52