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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2016, I decided to hang out a shingle and start my own business. It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community?

Blogging 121
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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. 1) Adoption, Use and Creation of B2B Buyer Personas. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%). Personas ought not be viewed as a fad. Bold emphasis added ].

B2B 115
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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60
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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 170
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Time for B2B Marketers to Pay Attention to Slack?

Shift Communications

And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. With Slack, you can invite the world or one other person into your channel, and its virtually frictionless to spin up a community on the fly in minutes. Derek Lyons.

B2B 60
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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations. How often should I publish blog posts?

B2B 60
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Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

As I reviewed other articles I might include for this week’s Unscripted Marketing links [UML], I couldn’t help but think: what would a B2B do with an extra $5 million in the marketing budget ? Some people don’t even like football, but watch the game for the community – and the commercials. A Data-Driven Answer for B2B].

B2B 68