The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. MarketingProfs: Benchmarks, Budgets & Trends Report. )

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. MarketingProfs: Benchmarks, Budgets & Trends Report. )

Digital PR 100

Digital PR Strategy Infographics Trends 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. It’s pure storytelling. Make case studies more visual. Make keynote speeches work harder.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Visuals (photos, infographics, etc.). What that looks like in real life : Our CNN article drove roughly 4,000 potential customers and nearly 14% of them took some sort of action on bacon.com. Earned (publications like The New York Times). Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

DECEMBER 5, 2023

Distribution is the hardest challenge in a world with too many products, too many services, and too much content, and this is especially true in 2016. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Every asset – text, photo, visual, infographic – should be thoughtful.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Every asset – text, photo, visual, infographic – should be thoughtful.

Infographics 100

Infographics Video Case Study Print 100

PRSay

MAY 18, 2016

*This article was provided by Cision, a PRSA partner. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. If they visualized the data in a chart or infographic. Conclusion.

Data 92

Data Meeting Measurement Guidelines 92

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments. High-quality links. And social media.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments. High-quality links. And social media.

Writing 79

Writing How To Infographics Pinterest 79

Sword and the Script

OCTOBER 22, 2016

As it is each week, below are three articles that drew my interest – and suspect will draw yours. A third slide in from the bottom and encourages readers to review a previous article. Marketing, in so far as the web is concerned, is as much a career as it is a continuing education. 1) Best Practices for Pop-Up Forms.

Web 60

Web Google Mobile B2B 60

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Journalists produce 10+ articles per week. based Onclusive and Business Wire , which analyzed 15,000 press releases and concluded, “…the best days to put out news releases to generate coverage articles are Tuesdays and Fridays.”.

Survey 174

Survey Marketing B2B Study 174

Cision

JUNE 2, 2017

Achieving a certain number of articles per week. Article quality as defined by the number of shares. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. An average article gets: 37,500 visits. Always keep the end game in mind. Hustle and pitch. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. thought leadership.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JUNE 11, 2019

. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. You carve out bits of the information – turn these into articles and blog posts – and give it away with a CTA to read the whole report. The Middle Ground on Registration Pages.

B2B 118

B2B Mobile Content Marketing SEO 118

Beyond PR

JANUARY 20, 2017

Think back a few years when you read a certain kind of newspaper article. At first, you thought it was a real article, but then you started to notice that it centered around a particular product or brand. Here’s what you need to know about this rising trend. Advertorials are Dead. The Rules are Still Being Formed.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. It’s potential media pitch or link for a roundup article. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

Cision

MAY 29, 2017

billion in 2016. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. In the modern day, people consume information on the go, so they might not have the luxury to read through all the extensive articles. billion in 2014 to 2.17 billion by 2020.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

NOVEMBER 29, 2016

Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch ideas, contributed articles or guest posts. Mold two or more existing blog posts into a comprehensive contributed article.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

SEPTEMBER 29, 2016

As our previous election tips articles have explored, the right story idea and content distribution channel can help your election news get noticed by the media and prospective customers. Combine your data in an infographic so that it’s easier to consume. 2016 is the Twitter election. Incorporate social media.

Film 40

Film Infographics Social Media Twitter 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 4, 2017

A research report might make for a good webinar, and perhaps a contributed article on the findings. A research report might make for a good webinar, and perhaps a contributed article on the findings. This study was conducted by email in June 2016. On that point, I was surprised that research ranked so low on the list.

B2B 63

B2B Study Marketing Survey 63

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #1: Blogging is now a full-time job.

Trends 48

Trends Blogging Brand Branding 48

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. These articles from The News Market and Inc.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Patrick Armitage isn’t bashing press releases in this article, though he does take a swipe a PR. Photo credit: Flickr, Ian T.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Beyond PR

MAY 30, 2017

billion in 2016. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. In the modern day, people consume information on the go, so they might not have the luxury to read through all the extensive articles. billion in 2014 to 2.17 billion by 2020.

How To 40

How To Engineering Content Marketing Advertising 40

Beyond PR

JUNE 2, 2017

Achieving a certain number of articles per week. Article quality as defined by the number of shares. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. An average article gets: 37,500 visits. Always keep the end game in mind. Hustle and pitch. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Peter Himler (@PeterHimler) January 13, 2016. A prominent piece in The New York Times no longer automatically drove the national news agenda.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Contently - Strategy

NOVEMBER 12, 2018

Kamb told Forbes in 2016 that his initial content didn’t connect with an audience. “After nine months of publishing articles daily, I had [only] 90,” he said. I injected each article with nerdy personality, metaphors, and references. It took him a very long time to hit 1,000 subscribers.

Content Marketing 100

Content Marketing Company Strategy How To 100