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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR.

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How to Write a Press Release That Converts

Beyond PR

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. Multimedia attachments. High-quality links. Use multimedia.

Writing 75
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How to Write High-Quality Press Release Content

Beyond PR

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. Multimedia attachments. High-quality links.

Writing 79
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Meet PR’s New Best Friend: Data

PRSay

*This article was provided by Cision, a PRSA partner. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. If they visualized the data in a chart or infographic. Conclusion.

Data 106