Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Journalists produce 10+ articles per week. based Onclusive and Business Wire , which analyzed 15,000 press releases and concluded, “…the best days to put out news releases to generate coverage articles are Tuesdays and Fridays.”.

Survey 176

Survey Marketing B2B Study 176

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Even if they’re a “print” outlet. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Even if they’re a “print” outlet. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. These articles from The News Market and Inc.

How To 48

How To Media Print Real Estate 48

Sword and the Script

OCTOBER 22, 2016

As it is each week, below are three articles that drew my interest – and suspect will draw yours. A third slide in from the bottom and encourages readers to review a previous article. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago.

Web 60

Web Google Mobile B2B 60

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch ideas, contributed articles or guest posts. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60