The Stalwart Blog

NOVEMBER 10, 2014

As companies focus on their 2015 marketing plans, it will likely entail researching potential tradeshows, reviewing editorial calendars and uncovering possible advertising opportunities. Organizations will be looking to stretch their marketing dollars and get the most bang for their buck. It’s a must!

Company 126

Company Marketing Advertising Advertising 126

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? Does is still make sense for me?

Blogging 144

Blogging Writing Creativity Meeting 144

David PR Group

NOVEMBER 14, 2014

A consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. What Facebook Dislikes Could Mean for Data-Driven Marketers. Marketing Coordinator. Here’s how. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Read more on Marketing Profs 8.

B2B 78

B2B Marketing Survey Study 78

Shift Communications

OCTOBER 30, 2015

While Q3 has not historically been the strongest quarter for their marketing revenue, it’s been especially weak. This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. Marketing Coordinator. Here’s how. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. Keep PR Weird: SHIFT Starts 2015 With New Austin Office.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

PR 20/20

DECEMBER 30, 2015

The year is drawing to a close, which for many marketers means it’s the perfect time to clean out the inbox, tackle that reading list, and set shiny new goals for 2016. So curl up by the fire—or in your cubicle—and enjoy the must-reads on PR 20/20’s blog. The Most Popular PR 20/20 Posts in 2015. How did we select them?

Marketing 40

Marketing Engineering Writing Social Media 40

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. Iliyana asked David Meerman-Scott, author of The New Rules of Marketing & PR, and I, to contribute forewords to her book. Modernising public relations and marketing. I first met Iliyana Stareva in Dublin in October 2015.

Blogging 61

Blogging Agency Meeting Web 61

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Seth’s Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. The brand recognized the opportunity to enhance its marketing storytelling with superb photography and social media influence.

Travel 93

Travel Industry Tourism Hotels 93

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Wadds Inc.

AUGUST 15, 2023

It is launching a crowdsourced AI #PRstack guide to the public relations market. A digital version of each article will be published on the #FuturePRoof blog. We aim to complete this project quickly to reflect the pace at which the market is moving. It has published six books since 2015, five crowdsourced.

Tools 98

Tools Community Energy Print 98

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it. But how would a content marketer use these tools?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Should marketers be concerned with Twitter’s lack of growth? Perhaps, but that’s a determination marketers will need to make on an individual basis. Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR.

Twitter 60

Twitter Social Media Mobile Media 60

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. billion people in the world, only 2.3 their value.

Social Media 120

Social Media Marketing Media Study 120

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. 50 percent of marketers want to learn more about live video. 14 percent of marketers are using live video. It came out in August 2015 for verified public figures.

Facebook 0

Facebook Marketing Video Film 0

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Purporting otherwise is going to keep the Bad Pitch Blog very busy. We ranted about this a few blogs ago.

Media Relations 50

Media Relations Measurement Report Media 50

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! My original plan for this blog post was to be a bit cheeky. And the simple fact is, our move into the Austin market is a smart business decision. I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! Are you ready?

Hotels 60

Hotels Employee Storytelling Agency 60

Cision

AUGUST 21, 2015

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . The PR companies know of the importance of blogs and social media, and they are tapping into that. — Nerd Reactor (@NerdReactor) August 17, 2015.

Blogging 120

Blogging Film Video Web 120

Cision

APRIL 22, 2015

Get our free “Outside-The-Box Content Marketing for PR” white paper now! See all of Katja’s tips for building blogging communities here. Best Practices Featured Content Marketing' Want to produce content that gets noticed and drives results? 6) You can’t buy loyalty. You have to earn it. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Also, comments on industry-related blogs can also provide ideas for your content. Your Prospects. Your Customers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Shift Communications

FEBRUARY 5, 2016

Looking Ahead: What It Means for Marketers and PR Pros. What should marketers and communicators do now? Syndicate career and productivity blog posts to LinkedIn’s platform (as well as Medium and Facebook Notes) to determine whether your audience is more interested in reading your content there. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015? ” 5. 3 Tips for Getting Your Online Video Act Together for 2016.

Storytelling 0

Storytelling Video Leadership Writing 0

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. I can’t remember the last time I saw a blog roll, can you?

SEO 113

SEO Community Blogging LinkedIn 113

Sword and the Script

SEPTEMBER 20, 2016

Sure enough, in 2015, Apple’s revenue was just short of $234 billion. By contrast, Chevon finished up 2015 with about $130 billion in sales. Teaching and Relevance: The Last Mile in Marketing. That post was published in June 2015 according to the dateline posted at the time of this writing. So I consulted Yahoo!

Content Marketing 60

Content Marketing Marketing Comparison Data 60