Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Reputation management is crucial. PR as arbiters of ESG.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t confuse urban and rural poverty. The urban poor is not the rural poor, said Haworth.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible.

Automotive 95

Automotive Study Report Transportation 95

PR Fuel

SEPTEMBER 8, 2020

PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. Press releases are used for newsworthy corporate events such as: Upcoming corporate events New product or service launches Management shifts Study findings. Public Relations. acquired PR Newswire.

Journalism 52

Journalism Corporate Software Analytics 52

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. He didn’t hold back, either. The Measurati.

Measurement 40

Measurement Hotels Conference Facebook 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MAY 15, 2015

Chapter, presented me with the 2015 Matrix Award. I first encountered Katie back in 2003, when she graciously taught a half-day workshop on PR measurement for a San Francisco-area PR club I was involved with. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. And that’s how life happens.

Measurement 40

Measurement Fashion Social Media Community 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Flatiron Communications

MAY 29, 2015

Anyone who’s taken high school trig may remember the sine graph that shows a repeating wave measured on a horizontal axis. The Pink Palace”) — a macaron-filled corporate cabana where Spice Girls tracks play in the cafeteria, jewel-toned pedicures are de rigueur, and employee perks include “inspiration trips” to Tulum.”

Retail 28

Retail Fashion Policies Employee 28

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Which real, historical or fictional person or brand would you like to give a reputation makeover? She also serves as the 2015-2017 PRSSA national faculty adviser. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “How?

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

APRIL 26, 2018

Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season. Reputation and ratings are down, yet profits continue to rise. Clearly, the league’s reputation management has moved beyond its annual kids’ “Punt, Pass, & Kick” competition. Is the league too big to worry?

Reputation 136

Reputation Corporate Crisis Construction 136

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Rob Six, Senior Vice President of Corporate Communications, Roll International. How would you advise young professionals to go about optimizing their market value and relevance in 2015 and beyond?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. They are exciting times, amazing times. Our work never more important.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. PR teams will be measured by inputted organic brand conversion lift and Google Trends. . – Betsy Hindman | Hindman Company.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130