Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Take it to your audience!

Storytelling 83

Storytelling Brand Branding Corporate 83

Solo PR Pro

NOVEMBER 13, 2014

On November 12, 2014, we weighed in with opinions and insight on the following topics of interest: How many *new* clients can you take on at one time? Storytelling” is all the rage, but I prefer posts and articles that get to the point. I hate to break it to you, but there are just 7 weeks left in 2014. Chat Highlights.

Storytelling 59

Storytelling Publicity eBook Leadership 59

Communications Conversations

NOVEMBER 7, 2014

Gregg Litman recently left his long-time post at WCCO-TV to go work with and for former WCCO-TV sports reporter Ed Heil at Storyteller Communications. Yep, that was Sarah Panus at Sleep Number (client) who got a recent promotion to senior manager-social and SEO. Nice work, SP! Another media member convert.

Sports 124

Sports Mobile SEO Storytelling 124

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. My take: Another friend making another move in 2014. My take: A former client (and friend), I was sad to see Gabby leave Sleep Number, but happy she found a new home in 2014.

Social Media 60

Social Media Media Airlines Local 60

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 96

Travel Hotels Storytelling Content Marketing 96

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level.

Leadership 164

Leadership Blogging Storytelling SEO 164

ReimaginePR

DECEMBER 8, 2014

It’s 2014! Blog Brand Storytelling' The workforce that these Ivy League managers will be managing probably won’t be all that content with sitting under the cone of silence because someone with a better suit told them to. Business runs on trust.

Storytelling 323

Storytelling Training Resources Brand 323

Ishmael's Corner

OCTOBER 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. Techniques For Effective Business Communications.

Brand 63

Brand Branding Storytelling Communications 63

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. This post was our most viewed in 2014, with more than 2.5 times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Ishmael's Corner

FEBRUARY 22, 2017

The Art Of Storytelling In Business Communications And Public Relations. I will always remember November 14, 2014, and it has nothing to do with my birthday. The post Leadership and Zigging When Everyone Else is Zagging appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Leadership 60

Leadership Storytelling Communications Marketing 60

Ishmael's Corner

DECEMBER 23, 2014

The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity. Obviously, content creation and storytelling are sister activities that go hand in hand. Note: This is my final post for 2014. No one likes being fired. Happy holidays to everyone!

Creativity 122

Creativity Communications Storytelling Transportation 122

Cision

MARCH 10, 2016

I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014. christine teigen (@chrissyteigen) March 23, 2014. This @TacoBell #BreakfastPhone is amazing. humblebrag. And just like that, it has arrived!!!

Instagram 96

Instagram Advertising Advertising Storytelling 96

Ishmael's Corner

SEPTEMBER 16, 2014

To USA Today’s credit, the premise of the headline offers the promise of contrarian storytelling. of its revenue on R&D in the second calendar quarter of 2014. Uncategorized bad Journalism bad pr bad public relations contrarian storytelling' Apple spent just 4.3% It’s the least we can do.

Journalism 145

Journalism Storytelling Financial Pitching 145

Communications Conversations

NOVEMBER 6, 2014

I had the week off this week, but luckily Kevin Hunt had the opportunity to interview Andy Sernovitz of SocialMedia.Org and Natanya Anderson of Whole Foods around the topics of native advertising, digital storytelling and key rules every social media leader should keep in mind (great post by Kevin over on Linked about this ). Andy Sernovitz.

Interviews 87

Interviews Storytelling Advertising Advertising 87

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 112

Brand Branding Instagram Storytelling 112

Rock the Status Quo

MARCH 4, 2015

Google+ Changes Reinforce Importance of Owned Media Once Upon A Guitar… Storytelling Tips From Jimi Hendrix’ Ghost (aka Mark Hermann) This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. The only way those kids can see Frozen Fever is to buy a ticket to Cinderella. Snack on This'

Film 100

Film Storytelling Google Media 100

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Cision

APRIL 21, 2015

billion in 2014 , numbers that closely mirror the increase in searches. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. One reason is that Google is always within arm’s reach. Register for our free webinar now!

Video 120

Video Brand Branding Trends 120

Melissa Agnes

MAY 2, 2015

Last week, in part one of this two-part podcast series with Roman Gaponenko, a social media and content strategist for the 2014 Sochi Winter Olympics, Roman and I discussed how to strategize and approach crisis preparedness for global events. The effects of storytelling in crisis prevention and issue de-escalation.

Crisis Management 113

Crisis Management Crisis LinkedIn Storytelling 113

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. In 2014, the coffee giant shared the story behind employee Esther Asuncion’s artwork for the brand’s annual holiday mugs. But is your brand telling the right story?

Journalism 120

Journalism Brand Branding Employee 120

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. Or write about it.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PRSay

JULY 6, 2022

I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Our list grew, but included: We’re journalists and storytellers. I ended up spending 15 years abroad with assignments in Stuttgart, Beijing, Shanghai, Dubai and Hong Kong before coming back to the United States.

Communications 95

Communications Internal International Travel 95

Onclusive

MAY 10, 2017

As of 2014, public relations professionals filled roughly 240,000 jobs. So far, there are more than 85 B2B services and platforms that help PR professionals do their jobs better, ranging from visual storytelling apps to tools for trend tracking. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. As detailed in the chart below, we seem to be in the pinnacle of coverage and content for climate change.

Social Media 127

Social Media Media Instagram Facebook 127

NewsWhip

FEBRUARY 19, 2020

If you’d like to better understand how to effectively espouse your brand’s diversity and inclusion values, take a look at NewsWhip Analytics , where you can see over-time trends as far back as 2014. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . 2014: Focusing on a Few 2014 Content Marketing Predictions. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR grows more in demand. Public relations is HOT right now. Image credit: Pixabay.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. The post What’s in Your Fall 2014 Communications Toolkit? appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Americans listen to 18 percent more podcast audio than in 2014, a total of 21 million hours each day. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

MaccaPR

NOVEMBER 19, 2014

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. The brand’s exceptional storytelling is honest, inspiring and downright sobering.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Cision

APRIL 7, 2015

Game Of Thrones (@GameOfThrones) November 25, 2014. Think serial storytelling. Use text to tease as “Game of Thrones” did. The raven brings #TheSight. Receive the power at: [link] https://t.co/LknnRX0f4D. LknnRX0f4D. Twitter purportedly will offer a “related” clips feature once a viewer has watched a video.

Video 120

Video YouTube Mobile Advertising 120

Shift Communications

JANUARY 27, 2015

In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. We have to move past storytelling. He started PR 20/20, an inbound marketing agency, in 2005. You can find him on Twitter at @PaulRoetzer and on the PR 20/20 website. The creation of content is no longer enough.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Sword and the Script

SEPTEMBER 19, 2022

Nearly half (46%) of chief communications officers (CCOs) report to the CEO – up 12% from a survey in 2014 that asked the same question. That value is showing up in the reporting structure too, according to the Edelman poll.

Survey 81

Survey Corporate Communications Financial 81

ReimaginePR

JUNE 10, 2015

Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014. I vividly remember reading a certain article in October 2014 that brought a tear to my eye.

Video 120

Video Government Healthcare Viral 120