Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. 1- Review your customer service policies and trainings. Happy New Year! But let’s not be fooled.

Crisis 100

Crisis Exercises Customer Service Training 100

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook.

Skype 120

Skype Facebook Customer Service Google 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study.

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Who could resist that?

Social Media 40

Social Media Media Community Web 40

Melissa Agnes

JANUARY 27, 2015

A divide that unfortunately grew in 2014 and that I hope to see begin to bridge itself in 2015. My friend and colleague, Tim Burrows , a retired police officer and now social media consultant for police agencies, is one of the ones out there doing it right. TCIP #011 – Discussing The #Ferguson Crisis with Tim Burrows.

Community 100

Community Crisis Crisis Management Crisis Communications 100

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. Measurement Metrics for Social Influencer Programs on Instagram. It’s Not a Perfect Approach. What would you add to the discussion?

Instagram 100

Instagram Measurement Twitter Customer Service 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Don’t Post Photos of Your Customers Online Without Reading This.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. MediaMiser was based in Canada and provided media monitoring tools. Setting up social media searches works almost the same way but there is an extra step. Some of these companies generate a deluge of social media chatter.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. Track: Technology / Social Media. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Track: Technology / Social Media.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola.

Internal 63

Internal International Data Media 63

Norton's Notes

FEBRUARY 17, 2015

During the summers of 2013 and 2014, Coca-cola cans and bottles hit stores nationwide with a slight twist. The act of writing the customer’s name on their take-out drink allows Starbucks staff to develop a more personal relationship with their customers, and therefore more satisfactory customer service.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

Communications Conversations

FEBRUARY 3, 2015

I think the customer service piece of digital is my favorite. 8-Since so many people look at you as someone who inspires them on a daily basis, what advice would you give to those who may be facing struggles–whether they’re struggles at work, or life-altering changes like the one you faced in 2014?

Interviews 60

Interviews Corporate Meeting Customer Service 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Corbett (@gerardcorbett) July 10, 2014 And important to understand not only *what* to measure, but *why*. Or launching content and conversations tied to a specific hashtag.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Customers perceived Apple's gift as an invasion of privacy.

Strategy 48

Strategy Brand Branding Retail 48

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 91

Social Media Marketing Media Creativity 91

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Even the hijacking of a brand’s social media account can be damaging. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130