Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

prTini

SEPTEMBER 5, 2014

Brand Anonymity is Dead: Meet Community Manager 2.0. Don’t Post Photos of Your Customers Online Without Reading This. TBT: Three Can’t-Miss Video Campaigns from Summer 2014. How to Leverage a Personal Touch to Enhance Customer Service (client). It’ll Take a Lot More Work Than You Think. S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution. Agility PR Solutions is a subsidiary of Innodata Inc. NASDAQ: INOD ).

Tools 82

Tools Comparison Media System 82

Waxing UnLyrical

APRIL 30, 2013

She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. Communication Customer Service Guest Posts Social Media facebook Imgur meme PreventDisease.com Reddit social media sharing' The image went viral.

Social Media 111

Social Media Reddit Media Facebook 111

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? GTCR and Cision made $2.25

Internal 63

Internal International Data Media 63

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees.

Employee 40

Employee Measurement Social Media Product Launch 40

Mindful Marketing

JULY 15, 2015

The profession itself continues to be one of extreme pressure, having landed once again on CareerCast’s list of the most stressful jobs in America for 2014 – at No. Every brand must have a crisis communications plan. So we know PR measurement has changed and continues to evolve (thankfully).

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. American Family already has a mature and successful social media program at the brand and agent level.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

MARCH 11, 2015

Eric Wittlake (@wittlake) January 7, 2014. The example she gives is of a PR department tasked with building awareness around a brand. Partnering with customer service, they introduce “where did you hear about us?” The result: PR is poorly integrated with the rest of marketing. Should PR be tied to sales?

Measurement 40

Measurement How To Analytics Customer Service 40

Norton's Notes

FEBRUARY 17, 2015

I thought it was a nice and simple idea where the brand gives its customers the opportunity to personalise their very own holiday brochure. During the summers of 2013 and 2014, Coca-cola cans and bottles hit stores nationwide with a slight twist. Coca-Cola – Share a Coke With…. Starbucks – Nice To Meet You.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

Communications Conversations

FEBRUARY 3, 2015

I love how the landscape changes daily and how big brands can interact one on one with a consumer. I think the customer service piece of digital is my favorite. What do you enjoy most? I was (and still am) really drawn to how fast everything moves in the digital space. I like helping people solve a problem.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Customers perceived Apple's gift as an invasion of privacy.

Strategy 48

Strategy Brand Branding Retail 48

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Total sample in 2014 was 228 adults, taken between 10th June and 9th July 2014. The surveys were carried out online.

Digital PR 60

Digital PR Training Report Social Media 60

Communications Conversations

MAY 3, 2017

Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Draft posts, work with brand team on visual assets, send posts through legal/reg review, schedule or publish. Some have built significant personal brands and are very influential within their networks. take action as needed. Content work.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

JUNE 14, 2019

Dynamic pricing involves changing prices continually , based on prevailing market conditions, which includes factors such as consumer demand, purchase intent, and competitors’ prices, as well as company goals for customer acquisition, retention, and brand-switching. In the time period from 2014 to 2017, that average fell to 3.7

Retail 55

Retail Consumer Software Web 55

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130