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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves.

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Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120
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PR and SEO. No Longer a Match Made in Hell.

Ishmael's Corner

The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Yet, SEO consultancies have handled both paid search and organic search (the non-paid results served up by Google for a search) forever. SEO scares PR. SEO intimidates PR. This makes no sense.

SEO 60
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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105
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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. Here’s what I mean and why it’s important to put yourself out there.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to learn more about digital marketing and SEO. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. You want to learn.

Digg 104
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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.