Polaris

JANUARY 17, 2015

He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. In 2013 they launched “ The Scarecrow ” to critical acclaim. Apparently, the idea came to him one day while sitting in Chipotle with nothing to read. Why don’t you just give something to people?

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Stuart Bruce

MAY 29, 2015

Until 2013 Dell was a publicly listed company, when it became privately owned again. The report covers four main areas: technology, business, perspectives and ‘future ready’ The report is also studded with lots of videos and every part of it can be shared individually on LinkedIn, Twitter or Facebook.

Report 60

Report Financial Corporate Reputation 60

Cision

JUNE 29, 2015

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Cision

MAY 2, 2016

For some perspective on the scale that we’re talking about, Snapchat Stories drive 10 billion video views per day. Twitter Advertising (@TwitterAds) November 8, 2013. Summary: You can publish full length video content direct to Twitter using the Player Card, but you probably cannot monetize it. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). 300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Yes, the rupee is 62 against the U.S. To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator!

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

5W PR

AUGUST 27, 2018

By 2013, more passengers were flying Delta than any other airline. Nintendo absolutely dominated the late 80s and 90s video game market. Coming out of nowhere, the Sony PlayStation transformed home video gaming. Delta stumbled, filing for bankruptcy amid headlines of union issues and disgruntled customers. Enter Sony.

Company 87

Company Airlines Print Government 87

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. The Southeby’s videos are entertaining, informative, and educational. Two factors drove the art market’s resurgence: 1.

Marketing 87

Marketing Communications Video Reputation 87

Norton's Notes

APRIL 21, 2016

In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. There is no doubt that YouTube has owned video on the internet in the last decade – we have all been using it extensively to look at funny and useful UGC videos. I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. After all, people show loyalty to other people – not to faceless corporations. Just think about their 2013 commercial that reached millions of views within four days of its online release.

Storytelling 40

Storytelling Brand Branding Advertising 40

Waxing UnLyrical

MARCH 4, 2013

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. Tinu Abayomi-Paul (@Tinu) February 25, 2013. xPotomac was a hit. What made it different. Well, xP was terrific.

Conference 78

Conference Community Twitter LinkedIn 78

David PR Group

JULY 13, 2016

Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) What causes the most damage to corporate reputations? As far as I can tell, it’s “video game meets geocaching,” and looks like a lot of fun. What hurts companies the most is not making mistakes but rather doing bad things intentionally.

Reputation 40

Reputation Measurement How To Financial 40

PR 20/20

JUNE 25, 2019

Source: Neilsen , 2013). Video and creative media. Think of video, art installations, and more.). PR 20/20’s support for connected experiences and engagements are custom based on each organization’s needs, but may include: Corporate social responsibility consult and support. Source: Edelman , 2018). Change management.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world. Lowe’s.

Social Media 0

Social Media Media Mobile Video 0

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Air New Zealand’s Passenger Safety Video.

Travel 89

Travel Airlines Hotels Marketing 89

Cision

DECEMBER 14, 2015

For example, if you have not posted since 2013, odds are that people will not feel assured about using information or engaging you on these platforms in a crisis. If you want to know about Facebook (corporate), odds are you can find it in one single repository: Facebook’s newsroom.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

5W PR

NOVEMBER 23, 2021

This is especially true if sponsored posts tell a video story, something immersive that draws followers in, engages and entertains. A lot of strong up and coming influencers get by with a smart phone and watching some how-to videos. Because of this, followers don’t feel bombarded or used. Features That Will Shape the Future.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. ” Think about how often celebrities are “cancelled” today because someone rooted around in their Twitter archive and found problematic messages from 2013.

YouTube 112

YouTube Instagram Ethics Film 112

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Machinima failed to disclose its payment arrangements for the video reviewers who uploaded as many as 300 positive posts about X-Box and were compensated at a rate of $1 per view…ka-ching!

Marketing 120

Marketing Advertising Advertising Measurement 120

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. And that content will be led by timely and informal video posts – one can hope!”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

David PR Group

JANUARY 21, 2016

But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process. That might have worked back when public discourse was essentially a corporate monologue. DMS: The first step, and the most important one, is to develop a real-time mindset.

Television 40

Television Corporate Infographics Radio 40

Waxing UnLyrical

MARCH 21, 2014

Here are some of their insights: Fundraisers who use a video raise 2x more than those without videos. More than $19M online donations were processed on #GivingTuesday in 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Waxing UnLyrical

FEBRUARY 5, 2016

Among other elements: they used Facebook Live (video) on their Facebook Page to give fans behind-the-scenes moments they wouldn’t get anywhere else. Of course, they’re still marketing the show, the videos, the replays, the products, the look… that won’t (shouldn’t) stop any time soon. They used CalReply.

Community 40

Community Skype Course Facebook 40

Sword and the Script

DECEMBER 29, 2015

Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. A doctor with a video…so what? Dr. Bob splashed on the scene this fall with a simple video that undoubtedly exceeded the wildest expectations of his medical practice. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

ZudePR

MAY 31, 2015

I’m 27, meaning I’ve now been listening and contributing to the noise of the Internet for the majority of my life, ever since I first started a GeoCities site that shared video game cheats (and somewhat less legally, links to download emulators and ROMs). . “There never was a lightbulb moment for me in terms of sharing.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event. Watch the following video for a quick overview of how they restructured their entire organization (you might want to skip to minute one).

How To 60

How To Software System Employee 60

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. The trouble is, for PR this has been a troubling pill to swallow. Authenticity is not doing PR. PR can’t polish a turd.

Journalism 60

Journalism Wikipedia Film Interviews 60

MaccaPR

SEPTEMBER 14, 2015

ICON Global CEO Elijah Shaw (left), a Los Angeles-based corporate security and personal protection expert whose clients have included Usher, Prince and Naomi Campbell, adds his own counsel. Has the celebrity posted offensive images on Instagram that suggest red flags?” asks Hutton. #7 7 - Even With Celebrities, The Past is Prologue.

Brand 48

Brand Branding Crisis Social Media 48

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The brand stepped in the sauce in 2013 when company chairman Guido Barilla made anti-gay comments on Italy’s best known radio talk show, publicly praising “traditional families” and criticizing gay adoption. It started with several video mea culpas from Guido Barilla. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The brand stepped in the sauce in 2013 when company chairman Guido Barilla made anti-gay comments on Italy’s best known radio talk show, publicly praising “traditional families” and criticizing gay adoption. It started with several video mea culpas from Guido Barilla. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Rich Young | Fine Tune. Genuine user-generated content vs. paid placement.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? Here are the most common reputation threats and how to anticipate them. The Security Breach. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130