Sword and the Script

SEPTEMBER 1, 2020

million for the full year in 2018 , the last full year report the company published as a public company. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4

Internal 147

Internal International Tools Software 147

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. They leveraged Donald on various platforms , and highlighted his record of safe, well-run operations and innovative business strategies.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Consequently, more publications are integrating visuals into their news. This has led to a shift in the stories covered by publications to better align with their target audience.

Comparison 120

Comparison Television Print Social Media 120

Ishmael's Corner

JANUARY 27, 2015

Change : The reach of owned media can equal and even exceed that of conventional publications. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : Publications are behaving like PR companies to land a slice of the owned-media pie.

Industry 60

Industry Storytelling Journalism Corporate 60

Waxing UnLyrical

FEBRUARY 13, 2013

. — Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Her start : Public relations intern with Fleishman Hillard. From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world! LeeAnn Rasachak. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

MAY 2, 2016

Native advertise through a third-party. Twitter Advertising (@TwitterAds) November 8, 2013. Linkedin Corporate Publishing Playbook from LinkedIn. Additionally, one of the biggest benefits of Instant Articles is the monetization option : 1. Monetize through Facebook Ad. Place your own ads within the article.

Mobile 120

Mobile LinkedIn Facebook Google 120

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. billion US) in sales in 2013. One offshoot of this is the increasingly keen and mindful relationship art has with public relations. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. This may be complementary product or service vendors, editors at niche publications, bloggers, or others. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. Intellectual Property. But like any PR or marketing program, it’s all in the execution.

Marketing 120

Marketing Advertising Advertising Measurement 120

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Vastly funnier and more entertaining are these 2013 Delta video out takes.

Travel 89

Travel Airlines Hotels Marketing 89

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. This body was formed in 1911 by 37 stores as founding members. Baldwin & Co.,

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. This body was formed in 1911 by 37 stores as founding members. Baldwin & Co.,

Retail 40

Retail Radio Advertising Advertising 40

Contently - Strategy

FEBRUARY 1, 2019

She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading. That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. Thanks for keeping it Fresh (never frozen) homies.

YouTube 111

YouTube Instagram Ethics Film 111

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Harper Lee , who wrote this year’s fast selling book Go Set A Watchman, hasn’t gone public for nearly 50 years. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited.

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

MARCH 19, 2015

. “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Other musings: Is this the prototypical interpretation of public relations? ” Stuart Ewen. By Toni Muzi Falconi.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

. “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Other musings: Is this the prototypical interpretation of public relations? ” Stuart Ewen. By Toni Muzi Falconi.

System 40

System Construction Public Affairs Publicity 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Chawla | Adfactors Public Relations | India. . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages.

Marketing 167

Marketing Employee Content Marketing Training 167