Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Another model I remember sharing in my academic and professional teaching is the Social Media Brandsphere by Brian Solis , published in August 2011.

Measurement 133

Measurement Social Media Blogging Mobile 133

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Ripley wrote her insight in 2015. Pines wrote his in 1985. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 8, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. Aaron Lee is a social media manager and entrepreneur hailing from Malaysia. Up next is Aaron Lee.

Mobile 120

Mobile Instagram Social Media Trends 120

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.

Blogging 56

Blogging Strategy Resources Social Media 56

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). Active on social media. Get our white paper today!

Marketing 120

Marketing Groups Journalism Social Media 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 96

Social Media Marketing Media Creativity 96

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. So, whenever I saw an enforcement issue in the news that had similarities to my own conduct, I would blog about it.

Interviews 105

Interviews Ethics Government Internal 105

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.

Blogging 40

Blogging Strategy Resources Writing 40

Cision

APRIL 7, 2016

Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Facebook paid attention to the way journalists were using the site and launched Signal in September 2015.

Facebook 120

Facebook Media Trends Mobile 120

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters.

Agency 40

Agency Report Training Leadership 40

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less.

Automotive 71

Automotive Meeting Industry Media 71

Stephen Waddington

APRIL 27, 2018

The service has been led by moderniser Alex Aiken since 2013. These are common to many of the issues that we continue to explore on this blog. Communication delivery model In 2015, the Government Communication Service (GCS) published its Modern Communications Operating Model (MCOM) guide.

Government 60

Government Communications Policies Data 60

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 174

Marketing Employee Content Marketing Training 174

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations. Rather I’m going to present some advice drawing on the four issues that I encountered.

Interviews 51

Interviews Ethics Education LinkedIn 51

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Holly’s one of those folks who started in marketing right at the beginning of social media. She held many different positions at the Mall of America and left as the senior manager of public relations and social media.

Marketing 60

Marketing Leadership Creativity Internal 60

wiredPRworks

DECEMBER 14, 2015

Created by Barbara Rozgonyi, motivational marketing speaker, principal of CoryWest Media, founder of Social Media Club Chicago, and publisher of wiredPRworks.com, “ LinkedIn MBA [Meetings + Business + Associations] School” for association marketing professionals takes place at 9:05am in Grand Suite 5 at Hyatt Regency Chicago.

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. January 2015 : Facebook reduces post visibility for Pages with overly promotional content and for Page posts that are flagged as misleading or deceitful. What does this mean for you?

Facebook 60

Facebook Advertising Advertising Technology 60

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations. Rather I’m going to present some advice drawing on the four issues that I encountered.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations. Rather I’m going to present some advice drawing on the four issues that I encountered.

Interviews 40

Interviews Ethics Education LinkedIn 40

wiredPRworks

JUNE 17, 2016

Along with lots of quick and easy ways to optimize social selling, you’ll take away a 36-point checklist to help you fast track your way to future success – starting RN [right now]. Interested in social media marketing and social selling for associations? at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). via logging in with a social platform and then see which of those customers is a potential micro-influencer (who already likes the brand enough to try it out or buy).”.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

wiredPRworks

JUNE 8, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time.

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. I got to know Don a few years ago, after I’d become a “social media” person. I last saw Don when we were both speaking at a Ragan Communications-hosted event, right here in DC, in 2013.

Measurement 40

Measurement Hotels Conference Facebook 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1.

Marketing 87

Marketing Communications Video Reputation 87

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Writing a blog post? Assign project teams.

How To 60

How To Software System Employee 60