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Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration.

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[Guest Post] The Umbrella Model of Public Relations: A New Way to Approach #PR

Deirdre Breakenridge

The more we engage in this dialogue, and the more we take it upon ourselves to grow our skills in other areas of PR and bring new value propositions to our organizations and clients, the better work we’ll do and the better our industry’s reputation will be in the business community.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

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Privacy isn’t necessarily a good thing

Stephen Waddington

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. It erodes the ability to share stories, participate in public conversations, form communities and develop knowledge. Black Lives Matter is an international movement which began within the African American community.

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Sting Learns Painful Lessons in Heated Dispute

Reputation Specialist Michael Toebe

It seems Sting wasn’t considering how his initial communication was being experienced and interpreted and while that is understandable and he meant no harm, when it comes to other people’s emotions and reputation, we would be wise to be extremely careful in communicating anything that could be considered reasonably hurtful and harmful.

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Managing a Cyber Attack: How to Communicate to Customers

Polaris

Instead of coming clean about the hack when it happened in 2012, the company remained silent. Distribute briefing documents to everyone in your company who interacts with customers, including your customer service team, social media community managers, sales force, and switchboard operators. million of their users passwords.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”