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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

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Sting Learns Painful Lessons in Heated Dispute

Reputation Specialist Michael Toebe

It seems Sting wasn’t considering how his initial communication was being experienced and interpreted and while that is understandable and he meant no harm, when it comes to other people’s emotions and reputation, we would be wise to be extremely careful in communicating anything that could be considered reasonably hurtful and harmful.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

2012, May 17). Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Offer pro bono services to a non-profit organisation in your community. link] Nordstrom.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Fred is a spam algorithm that works around links.

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Is PR To Blame When Apathy Reigns? Part 2

ReimaginePR

In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. Get that footage on file, because if and when disaster strikes, it will help you (and the media you’re reaching out to) tell the whole, human story of the community. Trend or die.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Fred is a spam algorithm that works around links.

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