PRSay

APRIL 30, 2019

A third of the conference attendees believed that skills developed over years of real-world experience and professional reputation were more valuable than a graduate degree in communications earned via the firehose method over 12 months. And this “extra” piece is what’s missing for us (PAOs/PR professionals).

Public Affairs 117

Public Affairs Publicity Conference Training 117

Reputation Specialist Michael Toebe

JUNE 5, 2021

If seething anger is present, the faux apology can further exacerbate damage to reputation, attracting additional and stronger consequences. This clearly and maybe understandably upset Stewart, who responded in a statement, “ESPN has notified me that they terminated my contract due to deleted tweets from 2012.

Sports 52

Sports Reputation Crisis Course 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Melissa Agnes

AUGUST 14, 2014

For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 104

Communications Case Study Training Reputation 104

Reputation Specialist Michael Toebe

OCTOBER 2, 2021

It seems Sting wasn’t considering how his initial communication was being experienced and interpreted and while that is understandable and he meant no harm, when it comes to other people’s emotions and reputation, we would be wise to be extremely careful in communicating anything that could be considered reasonably hurtful and harmful.

Interviews 52

Interviews Newspapers Reputation Local 52

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In 2006, we started working with a reputable search company. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users.

SEO 100

SEO eBook Google Engineering 100

Deirdre Breakenridge

FEBRUARY 23, 2015

As they are showcased in content marketing, their personal brands and reputations are bound to get a boost – and that can lead to any number of good things both for them and the organization. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Stephen Waddington

MAY 4, 2019

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. It began with the use of the hashtag #BlackLivesMatter after the acquittal of George Zimmerman for the fatal shooting of African American teenager Trayvon Martin in February 2012.

Privacy 72

Privacy Web Facebook Film 72

Doctor Spin

APRIL 17, 2023

2012, May 17). Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. 2012, May 17). Stuffed giraffe shows what customer service is all about. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Polaris

JUNE 24, 2016

Instead of coming clean about the hack when it happened in 2012, the company remained silent. Crisis preparedness is the defining factor in how well your company and its reputation weather a crisis. In one extreme example, LinkedIn landed in a media nightmare in mid-May after a hacker tried to sell 6.5 million of their users passwords.

Communications 119

Communications How To Crisis Survey 119

PR Conversations

JUNE 28, 2020

A refreshed model graphic and process was published by Gini in February/March 2020 – with Reputation added to the centre. My recollection is that by this time, the focus of the graphic models had shifted away from the measurement purpose and underlying metrics of Don Bartholomew’s PESO model.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. We have an outstanding reputation, but we don’t take it for granted… we work hard to earn our viewers every day. It’s what a sophisticated 2017 audience expects.

Television 120

Television Social Media Sports Travel 120

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Ralph Tench and I are finalising the manuscript for the fifth edition.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. In a world of rabid competition, the customer experience can be all that stands between delight and the dreaded zero stars on a review site. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand. The urban poor is not the rural poor, said Haworth.

Social Media 89

Social Media Conference Media Corporate 89

Mark My Words

APRIL 24, 2015

On twitter happy customers are posting their freebies and google searches for Pret A Manger increased to its highest number since January 2012 when its first French outlet opened ( google trends – see graphs). The story was picked up by a handful of regional papers and a few international titles (Washington Post, Wall Street Journal).

Retail 60

Retail Google Journalism Trends 60

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

Big Data 92

Big Data Data Publicity Analytics 92

Stuart Bruce

JANUARY 5, 2015

The UK’s Chartered Institute of Public Relations (CIPR) definition of PR says: “Public Relations is about reputation – the result of what you do, what you say and what others say about you. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion. .”

Reputation 60

Reputation Corporate Ethics Communications 60

Waxing UnLyrical

MARCH 9, 2015

Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign.

Internal 40

Internal International Case Study Web 40

Polaris

AUGUST 28, 2014

A rewrite of my May 2012 post entitled “8 critical steps to building your business with speaking engagements.”. As the speaker at an event, you’re also perceived as a subject-matter expert, which can enhance your reputation and visibility. That way Google won’t downgrade your site if they see a ‘not found’ error.”. So here goes.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

PR Conversations

JULY 24, 2014

The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and. Theoretical versus practice. Per the above] This can include over-use of popular concepts such as: image.

Marketing 87

Marketing Communications Video Reputation 87

Flatiron Communications

OCTOBER 29, 2014

Too many companies and organizations seem far too focused on how to manage outside perceptions, when it’s the actions they take that drive reputation (and business). He simply felt that a company’s behavior, versus what it communicates, will dictate the quality of its relations to its many publics.

Enterprise 44

Enterprise Financial Journalism Report 44

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Beyond PR

APRIL 28, 2017

Since 2012, the study has evolved. Depends upon information obtained from other reputable sources. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 45

Comparison Construction Study Retail 45

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Internal 40

Internal International Case Study Banking 40

David PR Group

OCTOBER 17, 2014

In 2012, Carr wrote, presciently, that actual news is likely the next “killer app.” The post The Race Back to Actual News appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. The Post is turning out more scoops and generating traction. –John.

Journalism 84

Journalism Print Newspapers Advertising 84

ReimaginePR

JUNE 18, 2015

An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. Everett Martin is a strategic public relations consultant in Canada, specializing in social responsibility and reputation management.

Airlines 120

Airlines Viral Government Local 120

Stuart Bruce

FEBRUARY 19, 2015

Six articles on this subject can now be found online, between 8 and 15 November 2012, although three are not available to view.” In crisis communications there are still better ways to manage your reputation than resorting to bullying. After three months research the Telegraph resolved to publish.

Ethics 60

Ethics Journalism Banking Media 60

MaccaPR

JULY 2, 2014

Acknowledging these benefits suggests that you deem your company''s Wikipedia presence as vitally important to your reputation. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages. Source: Inc.)

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. The third pillar focuses on our own brand and reputation. It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S. It was time for our U.S. operation do things differently. as well as a distinctive point of view.

Storytelling 60

Storytelling SEO Agency Leadership 60

Flatiron Communications

OCTOBER 29, 2014

Too many companies and organizations seem far too focused on how to manage outside perceptions, when it’s the actions they take that drive reputation (and business). He simply felt that a company’s behavior, versus what it communicates, will dictate the quality of its relations to its many publics.

Enterprise 28

Enterprise Financial Journalism Report 28