Remove 2012 Remove Community Remove Crisis Remove Reputation
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

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Managing a Cyber Attack: How to Communicate to Customers

Polaris

Instead of coming clean about the hack when it happened in 2012, the company remained silent. These are words to live by when it comes to issues management and crisis communications. The best advice to manage customer communication during a security breach is to be prepared. 1 Tell it all, tell it fast and tell the truth.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

Google 259
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Leveraging real-time data during a crisis. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Take Waze for example. With more than 18.5

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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Six articles on this subject can now be found online, between 8 and 15 November 2012, although three are not available to view.” In crisis communications there are still better ways to manage your reputation than resorting to bullying. After three months research the Telegraph resolved to publish.

Ethics 60