Sword and the Script

AUGUST 27, 2016

It was the first to company to help people find things on the web – but it approaches to doing so proved better. Reporter Emil Protalinski writes: “Google today quietly announced that Google+ Hangouts On Air will no longer be available on September 12. Few companies have ushered in the error of online influence like Google.

Google 60

Google Mobile Transportation Content Marketing 60

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. says: February 2, 2011 at 10:50 am [.] says: February 2, 2011 at 10:50 am [.]

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. It’s a work in progress. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JULY 31, 2011

We are more than halfway through 2011. And they run the gamut from web changes to sound bite addiction to, yes, social media “heresy.&#. Why: if Valeria’s writing were food, I’d be grossly overweight. You know what that means, right? Where did it go? How much progress have you made towards your annual goals?

Web 50

Web Social Media Strategy Blogging 50

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. It’s pretty good. Wanna Subscribe? Shall We Tweet?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

AUGUST 17, 2015

Why: “People often go on belief that they know what great content is and they know what great marketing is, because they can smell it,” writes Avinash as he explains how to “build intent-based audience strategies, deliver joy to them and accelerate business profit” via the See-Think-Do-Care framework. ” 7.

Analytics 40

Analytics Interviews Google YouTube 40

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? At 1,057 words, I dare you to tell me this isn’t an amazing piece of writing. One of the age-old questions, eh?

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

AUGUST 3, 2015

Why: “You can count to your heart’s content, but unless you examine what made your fan count go up and what happened to your sales funnel as a result, you’re only adding to the confusion,” wrote Katie Paine in this 2011 post for PRSA where she demystifies social media measurement. Analytics: the Sideways Approach to Measuring PR.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Liked what you saw?

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

AUGUST 22, 2010

Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? You know why. Wanna Subscribe?

Twitter 68

Twitter Facebook Measurement Blogging 68

Bad Pitch Blog

DECEMBER 10, 2009

I recently saw a faintly veiled query that said “This is for a major business Web site; will disclose publication in response to on-target pitches." The time spent writing, sending and waiting could be better spent focusing on reporters, producers, bloggers and the like whom we know matter already. Logical, but flawed, reasoning.

Report 43

Report Pitching Reputation Twitter 43

PR Conversations

AUGUST 9, 2011

Media on event, especially if working overseas, appreciate wifi during travel time when they can write up reports, upload or use social media. Addendum (08/15/2011 JG) Archivist is a Microsoft-owned platform in alpha, which saves and analyzes tweets. Expanded information and a sample at the end of this post.). Moderating discussion.

Twitter 40

Twitter Social Media Conference Video 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Waxing UnLyrical

DECEMBER 21, 2010

I’ve often thought about writing down why exactly it is that I love Amplify, but never got around to doing it. And Amplify.com truly brings together all the aspects of social media blogging with an integrated community interested in finding and discussion the best of the information and sites the web has to offer. Shall We Tweet?

Facebook 108

Facebook Twitter Blogging Social Media 108

Sword and the Script

OCTOBER 27, 2020

The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. In 2011, the company set out to make PR the business model, though it still provides tools and resources to journalists. Click any image for higher resolution. Or add them to a media list and start pitching.

Pitching 85

Pitching Media System Tools 85

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61

YouTube Video SEO Trade Shows 61

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). He's also a world-leading web strategist, content marketer, author, and speaker. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. I just couldn’t see a theme to them all.

Writing 60

Writing Measurement Tourism Twitter 60

Bad Pitch Blog

MAY 1, 2009

By now, we’ve all received the message that our online reputations and images are as important, if not more important, than their off-the-Web counterparts. If you send links from a specific Web site, its subdomains should be clearly denoted. Don’t be obscure; you know when you’re writing gibberish. Say what you mean.

Communications 45

Communications Web Writing Transportation 45

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Waxing UnLyrical -- Topsy.com says: January 26, 2011 at 7:34 am [.] Say Cheese, You’re An Ad!

Facebook 107

Facebook Privacy Twitter Social Media 107

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

DECEMBER 9, 2010

"Keep It Simple" On The Web! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This post was mentioned on Twitter by Shonali Burke, SarahSkerik. Rachael Seda said: Online Videos 101: Keep It Simple, Stupid via @shonali [link] [.] Wanna Subscribe? Shall We Tweet?

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with.

Reputation 73

Reputation Measurement Social Media Tourism 73

Bad Pitch Blog

APRIL 20, 2008

The man who is fodder for everyone (deservedly so) once said: “Never talk when you can nod and never nod when you can wink and never write an email because it''s death.” I just finished a year of writing a book, “2011: Trendspotting” (see www.Laermer.com for more), in which I discuss email slowly becoming death for communicators.

System 40

System Writing Web Advertising 40

Flack's Revenge

NOVEMBER 28, 2018

Indeed, my post Above the FUD , covered this very topic back in 2011 (ironically, it mentioned another PR agency that spread negative stories for Facebook back then). As I wrote back in 2011, the lines can be fuzzy, and each one of us (as well as our employer) needs to decide what’s fair game.

Ethics 136

Ethics Wikipedia System Facebook 136

Doctor Spin

APRIL 7, 2023

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)? Earl, J., & Kimport, K.

Strategy 52

Strategy Groups Resources Wikipedia 52

PRSay

APRIL 22, 2021

In 2017, the Securities and Exchange Commission (SEC) charged 27 separate entities and individuals with running stock promotion schemes that involved hiring firms and freelancers to write and publish bullish articles about the publicly traded companies. Improve numerical, statistical and data literacy.

Financial 190

Financial Reddit Advertising Advertising 190

Cision

MAY 21, 2015

Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion. High Income Business Writing. Smart Time Online. 39) Donna Papacosta. 41) Greg Hickman.

Social Media 120

Social Media Marketing Pinterest Media 120