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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195
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AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

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Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. First is that per Fortune, we’re in the age of unicorns , pre-IPO companies with at least $1 Billion valuation. Massachusetts has the second highest average technology salary nation-wide. (2). Sounds great, right?

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Cultivate Exceptional Teams Built on Open Communication and Challenge Culture

Stern + Associates

To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background. billion valuation in its December 2020 sale to Inspire Brands , a transaction that followed the company’s successful 2011 IPO that saw the brand valued at $2.4

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth.

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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well. Sales & Service.