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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. Defensive strategies don’t pay.

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AI Policies for Business: Creating a Competitive and Sustainable Future

Stern + Associates

His international leadership experience spans the academic, business, non-profit and government sectors giving him a global, multidisciplinary perspective on leadership development, the talent pipeline and the important decisions leaders face every day. “The

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CSR Trends for PR and Media Relations Professionals

Cision

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then. Emphasis on supply chain is growing.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. We choose the content for #SocialLIVE based on what’s trending but also based on the areas that interest and inspire our team.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health, part of Publicis Groupe S.A., Publicis Health, part of Publicis Groupe S.A., A commitment to ethics.

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

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Top Trends, Campaigns and Platforms of SXSW 2015

Journalistics

While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. There are surely some follow-up trends of note to be on the lookout for when it comes to the IoT.

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