Waxing UnLyrical

FEBRUARY 7, 2014

Back in 2010, Ms. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. AVES is quantitative based and does not measure the quality of content. Whodathunkit?! Katie Paine was our very first guest. Happy birthday to us!

Measurement 89

Measurement Media Training Google Resources 89

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. PR Measurement – What to Measure. Happy Monday! Here you go. measurePR chat with Jay Baer.

Measurement 86

Measurement Case Study Twitter Google 86

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . An index is defined as “an indicator, sign, or measure of something.” Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. He “held the same position at Falcon.io, a company he founded in 2010. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Waxing UnLyrical

DECEMBER 21, 2015

Analytics: the Sideways Approach to Measuring PR. And I particularly love this line: “Sidling up to measurement—as opposed to greeting it with scales in hand—allows us to think about why we engage in PR in the first place: that there are business problems we are trying to solve (or goals we are trying to reach) through our work.

Analytics 40

Analytics Community Measurement Writing 40

Sword and the Script

OCTOBER 27, 2015

Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact. What many call “demand generation” is measured in “leads.” Research suggests buyers are engaging more and more content prior to making a purchase.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee. Do we really want that? What do you think?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Publicity 77

Publicity Reputation Crisis Communications Film 77

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. It started to come back.

Corporate 139

Corporate Blogging Banking Measurement 139

Waxing UnLyrical

JULY 26, 2013

Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. That’s all you got, CS? Come on over and BYS will give you a night on the town.

Construction 76

Construction LinkedIn Blogging Google 76

Waxing UnLyrical

OCTOBER 14, 2010

Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. He does his best to stay informed on politics, tech, music, cultures, and social media.

Blogging 71

Blogging Twitter Creativity Facebook 71

Prohibition

DECEMBER 13, 2021

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter. These fine folk did: Jan.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

FEBRUARY 6, 2011

Where to use keywords in corporate blog posts , by Lee Odden. . “Social media&# or “social networking&# – which term is correct? from Mizz Information. Why: I don’t know why we need to quibble over these things, and I liked Maggie’s answer. Trying to figure out Quora? by Bill Sledzik. These fine folk did: Jan.

Measurement 57

Measurement Facebook Twitter Social Media 57

ZudePR

JANUARY 26, 2016

Writing in 2010, Adrian nails it. If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. Or maybe it was always thus. If you are not getting to grips with “new PR” you really should.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

MAY 7, 2020

What metrics do they use to measure those goals? In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. How you measure it is a bit trickier. The corporate promotion and conflicts of interest were too blatant.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction. By now, everyone is some kind of social media “expert.” So what’s new about you ? Be more vague than the Twilight Zone.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JANUARY 26, 2011

However, its not like they really trust ANY major corporation out there. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment People dont trust Facebook, this is true. I find the predictions of a MySpace-esque end for Facebook to be a little over the top. These fine folk did: Jan.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

OCTOBER 25, 2010

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple?

Twitter 99

Twitter Measurement Facebook Blogging 99

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities. style vs substance.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. coli contamination of 2015.

Reputation 130

Reputation Viral Employee Customer Service 130