2010 Corporate Employee Measurement 
Sword and the Script
NOVEMBER 8, 2022
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . An index is defined as “an indicator, sign, or measure of something.” Signal AI launches a corporate reputation index. Tesla, JP Morgan Top “Misinformation Risk Index”.
Communications Conversations
DECEMBER 4, 2020
Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. It started to come back.
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Sword and the Script
SEPTEMBER 19, 2022
CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.
Deirdre Breakenridge
MAY 1, 2017
We strive to make our office somewhere our employees enjoy being and we feel that shines through every week as we share laughs, snacks and recap the latest platform updates live on camera. In 2010, Courtney met her now business partner, Stephanie Abrams Cartin who shared the same insight and vision of a future in the field.
Cision
MAY 26, 2017
I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. Recruiters and hiring managers need to make more of an effort to specifically seek out minority prospects or the opinions of their minority employees. To put it plainly, analytics produce tangible, measurable results.
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