Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Read Me On BNET Watch Me In Action Book Me!

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? As always in good company with the Tinu and the others. I have a blogroll (I suspect you do too). Enjoy your day!

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. The "fire drill" idea seems like it would help many people and companies.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# I suspect his new book might have a new place on my syllabus.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing! Shall We Tweet?

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. It was something to the effect of “Would/should companies do this with big bloggers in their spaces? Alas, the issue is even stickier for bloggers than it is for companies. Simple, right? Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Blog Comments Comm 2322 « Sam Mooty Fall 2010 PR Blog says: November 9, 2010 at 9:19 pm [.] Hy.Ly: A Killer Facebook Welcome App | Waxing UnLyrical says: November 12, 2010 at 5:01 am [.]

Blogging 96

Blogging Facebook Twitter How To 96

ZudePR

JANUARY 26, 2016

What’s the best book about your job? So I’ve enjoyed reading the book spoken of in hushed tones by UK graphic designers. This is the book waiting to be written about the PR industry. It shines more light than any book I’ve ever read about being a PR consultant (and it’s about design).

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? Start measuring. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Talking The Social Media Walk | Waxing UnLyrical -- Topsy.com says: December 16, 2010 at 7:04 am [.]

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Why not book me for a speaking gig ?

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

OCTOBER 14, 2010

Copyblogger used this book as a guide to making boring content sexy. As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. .&# Freakonomics , the bestseller by Steven Levitt and Stephen J.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Snapping at Synapses: Why Digital Death Sucks | Waxing UnLyrical -- Topsy.com says: December 4, 2010 at 8:58 am [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Why: Avinash, my measurement GOD, writes long posts to begin with, but they are always personable, funny and really easy to read. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? by John Taylor. Why: OK, perhaps not uber-long (887 words). by Avinash Kaushik.

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. This came to be part of The First Amendment (11).

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Meets the organization’s goals Your project needs to fall in line with your organization’s goals. Perfect example of that.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Twitter 103

Waxing UnLyrical

FEBRUARY 8, 2011

Like anything else, lists - whether in Twitter or elsewhere - are just one measure of "who" one is. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? On the flip side, its possible that business decisions are made based on what list someone is or isnt on. Wanna Subscribe? Shall We Tweet?

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

JANUARY 7, 2011

But why not tell me that IN APRIL 2010?! As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Fair enough. So that I didn’t block off dates? We became good friends.

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? Where you saw chutzpah, I rolled my eyes. Thanks so [.]

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. By now, everyone is some kind of social media “expert.” So what’s new about you ?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

DECEMBER 7, 2010

December 7th, 2010 Tweet In India, if you meet someone for the first time you are more than likely to be asked a question that roughly translates to, “What is your good name?&# After all, who wants to do business with a company that has a “bad&# name? Read Me On BNET Watch Me In Action Book Me! Amrit Pal S.

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? When a company or organization issues news today, that news reaches a wider audience than just the press. What is PR?

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

OCTOBER 25, 2010

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon.

Twitter 99

Twitter Measurement Facebook Blogging 99