Cision

MAY 26, 2017

I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. However, with the evolution of PR, we’ve been able to incorporate more measurable tactics. To put it plainly, analytics produce tangible, measurable results. How do you help brands create communication that inspires action?

Analytics 227

Analytics Measurement Pitching Travel 227

Stephen Waddington

MAY 23, 2017

According to AMEC use of AVEs has fallen from 80% in 2010, to 18% this year. An agency survey by the PRCA published in February reported that 35% of respondents were still using AVE. Every conversation about measurement at Ketchum starts with the Barcelona Principles and Valid Metrics Framework. Here’s the issue.

Measurement 110

Measurement Education Data Survey 110

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.

Advertising 97

Advertising Advertising Facebook Social Media 97

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. Happy Monday!

Measurement 86

Measurement Case Study Twitter Google 86

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. He “held the same position at Falcon.io, a company he founded in 2010. If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 11, 2017

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. Can your agency bring big ideas and execute? Talk to Us !

Study 64

Study Marketing B2B Apparel 64

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. I got up and asked them, “if that’s the case, why do we need PR agencies?” That’s just not realistic anymore. Nor is it scalable to the Open Community.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. These fine folk did: Jan.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. In 2010, blogs and bloggers are truly influencers. A few important qualifiers here: 1. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. Generally, I’m pretty optimistic about these new tools for PR measurement. Fjord- All-In-One from Meltwater on Vimeo.

Internal 63

Internal International Data Media 63

PR Conversations

JULY 24, 2018

To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. yes, you guessed it…… AVEs in countries where the large agencies think nobody will notice. We have the AMEC evaluation framework and the new UK Government Communication Service Evaluation 2.0.

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. If you read the news or popular blogs, you get a lot of numbers thrown at you. Sounds way more impressive.

Social Media 85

Social Media How To Mobile Media 85

Waxing UnLyrical

JANUARY 4, 2011

Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. What did you ship in 2010? How Pink Panties Heralded India's Social Media Movement | Waxing … | Dr-Net says: January 4, 2011 at 1:20 pm [.] Read it here.] [.] These fine folk did: Jan.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 90

Publicity How To Course Facebook 90

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. Underneath each tip, I draw on 19 years’ experience as a PR consultant (four working for a small five-consultant agency, 13 for the world’s biggest, then coming up for two years as a one man band) to give my two-penneth.

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

FEBRUARY 5, 2011

He asked 100 consumers who watched the 2010 Super Bowl to recall details from as many of the commercials as they could. From a study that he did (emphasis mine): A study by Feinberg suggests that even if people watch the commercials, they have a limited impact on longer-term memory. Trying to end hunger/homelessness etc. Glad thats over with.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. Which will be rather sad. Maximizing opportunities v. being taken advantage of. Are you taking full advantage of them?

Facebook 63

Facebook Twitter Measurement Blogging 63

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” In 2010 he signed the Giving Pledge and made numerous contributions to secondary and post-secondary education institutions and others, many of which have programs and facilities named in his honor. Lokey was an active philanthropist, according to Business Wire.

Corporate 78

Corporate Reputation Case Study Employee 78

Prohibition

DECEMBER 13, 2021

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Most crises go unrecognised even as early warning signals appear, submerged in the flood of the everyday operation of an agency or obscured by prejudices, preconceptions, and blind optimism. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Mark as read Approve comment From an agency perspective i think one of the worst pitch mistakes is taking longer than your allotted time. By now, everyone is some kind of social media “expert.” So what’s new about you ?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Thats why I was never comfortable, when I was in the agency world, of being put into one "practice." What is PR?

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

NOVEMBER 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Democracy of Metallica November 29th, 2010 Tweet Guest post by Narciso Tovar Play that funky music I’ve said it before, but I’m gonna say it again: I’m a bit of a music freak. These fine folk did: Jan.

Film 70

Film Measurement Leadership Twitter 70

Waxing UnLyrical

JANUARY 20, 2011

Conway Wigg is a digital strategist at BPC , Malta’s leading communications agency and a senior manager at Arabicomm, a Libya-based full service media and marketing agency which is part-owned by BPC. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. These fine folk did: Jan.

Social Media 60

Social Media Media Twitter Measurement 60

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Things gradually changed with the Panda, Penguin, Pigeon and other updates. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Things gradually changed with the Panda, Penguin, Pigeon and other updates. you can benefit a lot.

How To 40

How To Engineering Content Marketing Advertising 40

Masters in Communications

FEBRUARY 12, 2022

Mass communication academia is concerned with studying how message sources develop a framework for a message, compose the message, send it, and how receiving audiences use their agency in receiving it, interpreting it, and processing it. Video gaming platforms like Xbox Live Gold have operated on this model since around 2010.

Ethics 52

Ethics Communications Print Television 52