2010 Advertising Agency Measurement 
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Defensive strategies don’t pay.
5W PR
AUGUST 1, 2019
Even so, measuring PR is hardly an exact science. Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year.
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Shift Communications
MAY 11, 2017
Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.
Sword and the Script
JANUARY 3, 2023
Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured?
Waxing UnLyrical
SEPTEMBER 13, 2010
Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.
Sword and the Script
NOVEMBER 11, 2017
If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. Can your agency bring big ideas and execute? Talk to Us !
Sword and the Script
NOVEMBER 5, 2019
Podcasting is clearly growing – TVEyes CEO David Ives said in an announcement , “more than 30 percent of Americans listen monthly, more than 20 percent listen weekly, and these listeners skew toward demographics that advertisers and politicos alike seek to understand and influence.”. 3) Meltwater updates UX, adds new projects feature.
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