Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order
Sword and the Script
APRIL 27, 2021
Because when marketing invests invest time and budget into owned media, you are building two assets. First, you are building a library of content. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers.
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