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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

Because when marketing invests invest time and budget into owned media, you are building two assets. First, you are building a library of content. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers.

B2B 148
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What Are the New Rules of Marketing and PR?

wiredPRworks

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Get your copy of The New Rules of Marketing and PR. It’s an honor to be among an elite circle of marketing and PR peers. About Growing Social Now.

Marketing 118
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

That experience also sparked an interest in marketing. She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing.

B2B 81
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising.

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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

What about 2008? million in 2008 and 18.6 That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that. Content marketers and social media managers are experiencing the same fragmentation of audiences.

How To 136
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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Flack's Revenge

” But people have been saying press releases have been dead for years, since the advent of social media. Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. Appeal to more minor writers and content creators and partner with them.”

Writing 177
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7 Best Marketing Blogs of 2019

Critical Mention

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.