Remove 2008 Remove Blogging Remove Content Marketing Remove Social Media
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

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7 Best Marketing Blogs of 2019

Critical Mention

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Shared – social channels. Earned – media or influencer relations.

B2B 148
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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Get your copy of The New Rules of Marketing and PR. About Growing Social Now. How did they meet?

Marketing 118
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on?

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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

That experience also sparked an interest in marketing. She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing.

B2B 81
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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.