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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Facebook [link]. wiredPRworks.

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Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Oh, the joy and freedom to be creative!). Facebook is demanding changes to the way we do things as companies who have brand pages.

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How my social media journey has changed the last 12 years

Communications Conversations

It was a creative outlet. I don’t recall why or when I started on Twitter (Frank Strong reminded me in 2016 that I started with the tweet below in 2007), but I do recall the transformative effect it had on me. Earlier than that, I knew all about Facebook, obviously. 3-Facebook. A place for me to share opinions.

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Apple News-buster Seth Weintraub on the State-of-the-scoop

Flack's Revenge

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. He met Jobs briefly before starting 9to5Mac, while working at a creative agency in Soho, on a campaign involving Apple. 25M to publish content to Facebook exclusively. Yes, once. (He E.g. Vox gets $.25M

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The psychology behind social media’s biggest shifts in the last year

Communications Conversations

Trend: The non-adoption of Facebook stories. The psychology behind it: Where Insta-Stories have flourished, Facebook Stories have really struggled to take off. Many limit their social participation to Facebook. Facebook is now playing catch up. Facebook is for personal sharing. Which is easier to access?

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

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10 Marketing Technologies That Should Be On Your Radar in 2021

PR 20/20

As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. If you’re looking to level up your advertising, we suggest Pattern89 to predict which creatives will perform best. Pattern89 is predictive marketing AI for Facebook, Instagram and Google ads. Pattern89 : Forget blind A/B testing.