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Why Advertising Isn’t Dead

Cision

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. On Twitter, consumers hear news from journalists immediately as a story breaks.

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Join #PRStudChat on February 22nd for a Career Day Twitter Chat

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Laura has spearheaded communications and development programs for U.S. On Wednesday, February 22nd, at 8:30 p.m. Read more.

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4 Inspiring Brand Campaigns from 2021 — and Key Takeaways for 2022

Shift Communications

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” A Guest Post By Sara Capra.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients. I believe in specialization,” she says.

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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Is this 2007? P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Am I wrong?