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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Let’s go back in time five years to 2007. If your idea is good enough, consumers will pay in advance (but you have to give them a deal). Guest post by Christopher Wallace. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. A bit of the back story.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. We all know visual content is consumed faster and shared more often than text. What a Duck Can Do.