Ishmael's Corner

JANUARY 4, 2015

Elon Musk Extends Tesla Branding with Car Racing Circuit. Kudos to the Tesla PR team who convince Musk that NATCAR (National Association for Tesla Car Racing) would limit participation and brand appeal … not to mention pronouncing it sounds like someone with a speech impediment saying NASCAR.

Transportation 60

Transportation Journalism Google Employee 60

PR in High Definition

DECEMBER 13, 2017

In 2007 ‘Silent Discos’ were the next big thing. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. The users then get notified about price changes, sales or brand news. Brands must understand their core values for PRs to work on promoting their message.

Trends 59

Trends How To Retail Google 59

wiredPRworks

NOVEMBER 23, 2016

To help you do that, here’s a refresh of a Thanksgiving PR post originally published in 2007. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Beyond PR

SEPTEMBER 21, 2016

There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Is another company unveiling something bigger, or similar to my product?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

David PR Group

DECEMBER 20, 2016

Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change. The New Rules of Marketing and PR by David Meerman Scott, first published in 2007, remains one of the top books about the industry. Here are nine books I can wholeheartedly recommend as last-minute gifts. In alphabetical order: All About Them.

Reputation 40

Reputation Meeting Financial Company 40

Communications Conversations

FEBRUARY 6, 2018

And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. And we then must be able to help our leaders (and employees) articulate it. Let’s hear more from this Rock Star.

Energy 68

Energy Corporate Travel Internal 68

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. Do a poll of your employees.

Facebook 116

Facebook Video Brand Branding 116

PR in High Definition

MARCH 24, 2020

Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. You can’t possibly anticipate the reaction of every single employee to a data breach. Is this ridiculous?

Insurance 73

Insurance Insurance Reputation Policies 73

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. He once emailed an employee who missed an event saying, “We’re changing the world and changing history, and you either commit or you don’t.” Hoffman Singapore.

Brand 53

Brand Branding Marketing Energy 53

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Focus on employee education and advocacy. Focus on employee education and advocacy.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. 3) The Power of Employee Advocacy. That single employee was Mr. Miller.

Marketing 70

Marketing Employee Survey Social Media 70

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. “I started giving away my knowledge etc almost accidentally, when I launched my first blog in 2007, giving my views and advice on the use of social media for marketing. More generally, I would never disclose something that undermined trust.”

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. However, journalists are few and far between. It’s such a simple concept.

Social Media 120

Social Media Video Agency Healthcare 120