Shift Communications

APRIL 29, 2019

Take the example of Michael Phelps, the legendary American swimmer who dominated his sport starting with the 2004 Olympic Games in Athens. Because the risks created by Phelps’ behaviour were different for each sponsor, given their varied consumers and business objectives. Appreciate the importance of loyalty and long-term vision.

Sports 121

Sports Retail Consumer Examples 121

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A New Intelligence. “At

Ethics 52

Ethics Conference Technology Employee 52

5W PR

OCTOBER 22, 2018

Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease. As a result, some 293 lives have been saved every day since 2004. Duration: 2004-present. Go Red For Women. Client: American Heart Association.

Engineering 22

Engineering Education Retail YouTube 22

Sword and the Script

JUNE 7, 2022

On one hand, dealmaking has brought sizable new competitors to the market. On the other hand, I also see an M&A, that looks to me, whether intended or perceived like it’s removing competitors from the market. million over five venture rounds since 2004. I’m open to being proven wrong. “The Critical Mention vs. TVEyes.

Software 85

Software Internal International Pitching 85

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. Since 2004, I have been the agency’s Chief Operating Officer and Managing Partner. Can you share more with us about your role at Taylor and what areas you oversee for those you work with?

Sports 60

Sports Social Media Guidelines Agency 60

Communications Conversations

DECEMBER 11, 2017

Medicare is a federally-run program, so in addition to understanding the need of agents and consumers, we also have to understand and adhere to the regulatory environment. I recently asked a number of men I know in the industry about a woman they admire in PR/marketing and why (for an upcoming post). Seems like a no-brainer.

Insurance 60

Insurance Insurance Sports Groups 60

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. Marketers will protest. We had a window.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? Marketers will protest.

Industry 52

Industry Web Wikipedia Education 52

MaccaPR

MARCH 24, 2016

Expanding upon our previous MaccaPR Q&A exploring how marketers can launch campaigns that champion social issues, we continue the discussion with former General Mills CMO Mark Addicks. Mothers are one of the most interesting consumer groups, as they’re always talking about their daughters and the dynamics as those girls hit puberty.

Brand 48

Brand Branding Local YouTube 48

Mindful Marketing

NOVEMBER 30, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Study 50

PR Conversations

SEPTEMBER 13, 2018

Calculating a demography for public relations is incredibly unreliable, but data for 2004/2005 suggested two percent of PR practitioners in the UK work in small consultancies or self-employed. Given the forms of volatility we spoke about earlier, the answer is to make better use of independent practitioners.

Survey 82

Survey Resources Agency Training 82

Maxim Behar

NOVEMBER 15, 2023

There is no Bulgarian word for marketing and many other things. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. Communism had fallen, we had a free market, privatization had happened, we had private ownership, and in two years we would be ready.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

NOVEMBER 10, 2016

Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors. You need to gather this knowledge, build on top of it, and use it to make your sales and marketing processes more effective. But you can’t make a well-informed decision or craft a strategy unless you democratize data.

Data 292

Data Big Data Strategy How To 292

David PR Group

APRIL 1, 2016

Founded in 2004, the online review site, Yelp, often confounds business owners. Some businesses have seen dramatic marketing results from actively working with Yelp and engaging the community. Prior to sites like Yelp, many service businesses only marketed through personal referrals and Yellow Page ads. –John.

Mobile 40

Mobile Reputation Hotels Tools 40

Stephen Waddington

SEPTEMBER 29, 2021

It’s a situation that is unique to public relations, and possibly marketing. That may be financial, marketing or some form of benefit in kind. The agency market is a broad church that encompasses publicity, internal communications, crisis response, strategic management communication, and more. Hang in there. The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

Cision

SEPTEMBER 3, 2015

Obviously you want your brand to be aligned with key influencers in your market. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Key take-aways: What beliefs do your consumers/patients hold close?

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120