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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January. We loved this!

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Metaverse for Marketing: Twice the Hype?

Shift Communications

Facebook, mind you, didn’t launch until 2004. Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. No matter what the marketing copy says, or the media’s initial elation, it will evolve — quickly. 20 years ago.

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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64
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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Analysis of Halo Effect in Marketing. Please support my blog by sharing it with other PR- and communication professionals. 3 Smith, R.

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Public Relations Objectives

Doctor Spin

Educate the market and modify perceptions. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” Public relations and marketing: Dividing the conceptual domain and operational turf.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Cutting Out Weight Loss Ads

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Have you ever felt self-conscious about your weight? Marketers increasingly seek to affirm all physiques but is their support of body positivity delivering an unhealthy message? ” 2.