2004 Blogging Marketing Print 
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. At the same time, the words vendors use have shifted.
The Hoffman Agency
FEBRUARY 28, 2020
The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Let’s set up a T-shirt printing department. The replica products are not compatible with LEGO, and so despite plenty of marketing and retail presence, LEGO remains an iconic toy worldwide. Rise of Vig.
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Doctor Spin
JANUARY 8, 2022
Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. Marketers will protest. We had a window.
PR Conversations
AUGUST 17, 2014
We see this almost everywhere that PR is discussed online (and often in print too). Likewise, I’m concerned by those who say PR is marketing, yet display little understanding of the underpinnings of either domain. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ).
Stephen Waddington
SEPTEMBER 29, 2021
The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. It’s a situation that is unique to public relations, and possibly marketing. It’s a reasonable enough purpose.
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