article thumbnail

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The top PR challenges during the Coronavirus What has challenged public relations the most during the Coronavirus?

Study 131
article thumbnail

How the APR Changed My Future

PRSay

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? She earned her credential in 2001.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Behind the Headlines With Howard Stutz

Cision

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? According to the American Gaming Association , the industry’s economic impact is $240 billion annually. What has stayed the same?

article thumbnail

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

article thumbnail

Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

Sword and the Script

. >>> Do you work in communications, PR, public affairs, marcom, or a related field? Ned: I started JOTW when I found myself rather suddenly out of work in January of 2001. When I started my new job in April 2001 the network had grown to about 150 people. Why did you start the JOTW and where did the idea come from?

Survey 78
article thumbnail

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. By all public accounts I reviewed, the Notified was a bootstrapped company. 2) Listen: simple searches and monitoring.

Software 113
article thumbnail

The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

If you are a vendor that was not mentioned, and you have a focus on PR and corporate communications, contact me and I’ll add you to the list here and put you on the list for this survey question next year. . Only three out of dozens of PR tech vendors ranked with 50% or more awareness among the public relations profession.

Survey 71