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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. It’s become the default activity of public communications even around series issues. Money can’t buy respect.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

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Putting PR on the Table for Minority Students

PRSay

Little did I know, all of this would change, and I would start my career in public relations. The sign had information about a conference that was being hosted by public relations directors who worked for various teams in the National Football League (NFL). This marked my beginning into the PR profession.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

This imagined anger isn’t hyperbole: Pew reports that 90 percent of the general public is sympathetic to the sacrifices made by post-9/11 veterans. Public: What to do when your kids are jumping off the walls. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.

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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. Williams, a 2001 recipient of the D.

Publicity 157
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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. This year’s survey polled 223 communications and public relations (PR) professionals. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work.

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