Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Mindful Marketing

APRIL 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! However, at least one financial markets expert suggests that advantage is exaggerated.

Financial 65

Financial Banking Retail Sports 65

Sword and the Script

JANUARY 28, 2020

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. The media contacts section works completely differently than any other solution that I’ve seen on the market. 8) History and backstory.

Software 115

Software Tools Publicity System 115

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner. That’s probably our biggest thing in certainly public relations, and corporate communications as well.

Sports 68

Sports Education Construction Television 68

PRSay

SEPTEMBER 29, 2016

Our panel included Debbie Anglin, APR , principal of Anglin Public Relations ; Tim Berney , president of VI Marketing and Branding , and Doug Sorocco , director and shareholder at the Dunlap Codding law firm, all with locations in Oklahoma City. And again, this is true for government RFPs, also.

Ethics 60

Ethics Government Agency Creativity 60

PRSay

FEBRUARY 27, 2017

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. This marked my beginning into the PR profession.

Conference 60

Conference Education Public Affairs Television 60

Solo PR Pro

MAY 1, 2018

Her old firm done good work, but where to get started in this massive market called New York? Harness tech — Technology has made markets broader. Make sure you go to market with a balanced approach. Don’t be defeated by the enormity of a potential market. Suddenly the landscape of opportunity seemed overwhelming.

How To 40

How To Case Study Technology Conference 40

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. content marketing (64%). In my assessment, the first and fifth reason are closely related.

Survey 98

Survey Media Relations Corporate Communications 98

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

PRSay

FEBRUARY 19, 2021

Williams, a 2001 recipient of the D. Gibson published The Gibson Report , a marketing guide on the Black consumer market, and Race Relations and Industry , a periodic report on equal-opportunity compliance, publications that Dukes found invaluable. “D. Says Terrie Williams, president, the Terrie Williams Agency in New York: “D.

Publicity 156

Publicity Corporate Community Advertising 156

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. BCB: Great question.

Brand 107

Brand Branding Reputation Corporate 107

Doctor Spin

JANUARY 19, 2024

corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. In Wikipedia.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Deirdre Breakenridge

APRIL 29, 2019

3) Augment media relations with content marketing. There are a lot of PR myths about content marketing , but the fact remains, it’s a genuine opportunity to fill an information gap and build an audience. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. And the list goes on: There’s inbound marketing , not inbound communications.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? There’s email marketing , not email communications.

Industry 52

Industry Web Wikipedia Education 52

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year.

Meeting 65

Meeting Automotive Engineering Media 65

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. There are potentially sinister reasons for doing this. style vs substance.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

SEPTEMBER 23, 2022

The 90s were the hungry years in Poland – right after the shock therapy, the transformation to a market economy, the decentralization of trade and business. And rewinding the tape, because all of us, since 2001, when he declared his participation in politics, have listened to him countless times. This is King Simeon. And not only us.

Government 52

Government Course Meeting Newspapers 52