Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 91

Agency Trends Marketing Survey 91

wiredPRworks

SEPTEMBER 11, 2018

September 11, 2001 was a lot like today: sunny, warm, not a cloud in the sky and full of life. On September 9, 2001, we celebrated a child's birthday party. On September 11, 2001, I got up and went through the usual motions of a working mother with three children - ages 12, 9 and 7 - to get off to school. 2011 Update.

Communications 40

Communications Community Crisis Film 40

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Jodi Echakowitz of Boulevard Public Relations celebrated 20 years in business in July!

Banking 96

Banking Film Transportation Financial 96

Stuart Bruce

MAY 20, 2016

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. We have to adapt to the immediacy of the media market. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

ImPRessions - Crenshaw Communications

JULY 14, 2016

I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Mindful Marketing

APRIL 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! However, at least one financial markets expert suggests that advantage is exaggerated.

Financial 65

Financial Banking Retail Sports 65

wiredPRworks

SEPTEMBER 11, 2016

On September 9, 2001, we celebrated a child's birthday party. On September 11, 2001, I got up and went through the usual motions of a working mother with three children - ages 12, 9 and 7 - to get off to school. I did get to photograph the cover of the school district's 2001 annual report. 2011 Update.

Community 40

Community Writing Education Film 40

Beyond PR

JUNE 20, 2016

Financial Times: Alexandra Scaggs ( @alexandrascaggs ) joins the “Alphaville” ( @FTAlphaville ) blog team to cover financial markets. Alex’s new role will involve covering the intersection of financial markets and the economy. Givens has been with “Ed Week” since 2001 when she became the general manager.

Biotechnology 68

Biotechnology Financial Media Education 68

Communications Conversations

AUGUST 11, 2017

On one hand, I see a lot of people still working in an environment similar to 2001. And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. So, what’s the result of the market losing 50% of these jobs?

Media Relations 87

Media Relations Media Local Leadership 87

Maxim Behar

MARCH 11, 2021

What are your memories of March 12, 2001, your launch day? In 2020, the pandemic stepped up this process, social media are evolving day by day, as new and newer sites are sprouting and everyone who wants to take part in this race, want to be part of the media market or even to peddle influence should keep abreast with this process.

Newspapers 52

Newspapers Hotels Media Advertising 52

Sword and the Script

APRIL 16, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms. If you enjoyed this post, you might also like: Dispelling 6 Myths PR Sometimes has about Content Marketing.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JANUARY 28, 2020

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. The media contacts section works completely differently than any other solution that I’ve seen on the market. 8) History and backstory.

Software 113

Software Tools Publicity System 113

PRSay

SEPTEMBER 29, 2016

Our panel included Debbie Anglin, APR , principal of Anglin Public Relations ; Tim Berney , president of VI Marketing and Branding , and Doug Sorocco , director and shareholder at the Dunlap Codding law firm, all with locations in Oklahoma City. And again, this is true for government RFPs, also.

Ethics 60

Ethics Government Agency Creativity 60

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. The newsletter is available online at www.nedsjotw.com. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Mark My Words

DECEMBER 7, 2020

Sophie spoke of being “very sad” after losing a baby in 2001 following an ectopic pregnancy. Along the way there was the high-profile collapse of her marriage to Prince Charles, which is one storyline taking prominence in The Crown’s interpretation of her arrival in the Royal Family.

Interviews 60

Interviews Privacy Film Banking 60

PRSay

SEPTEMBER 2, 2016

And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. They are speaking on our behalf.

Sports 60

Sports Education Construction Television 60

Solo PR Pro

MAY 1, 2018

Her old firm done good work, but where to get started in this massive market called New York? Harness tech — Technology has made markets broader. Make sure you go to market with a balanced approach. Don’t be defeated by the enormity of a potential market. Suddenly the landscape of opportunity seemed overwhelming.

How To 40

How To Case Study Technology Conference 40

PRSay

FEBRUARY 27, 2017

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. This marked my beginning into the PR profession.

Conference 60

Conference Education Public Affairs Television 60

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous.

Publicity 40

Publicity Ethics Creativity Travel 40

Bad Pitch Blog

JUNE 8, 2011

This policy has been in place since before 2001, and there hadn''t been any issues in all that time. But I wondered if Delta could have avoided this problem by aligning marketing more with customer service. If the soldier needed a third bag, the Army had to approve their request. It would then eventually be reimbursed by the Army.

Airlines 64

Airlines Customer Service Travel Policies 64

Flatiron Communications

APRIL 15, 2015

It had migrated to the agency’s lifestyle marketing communications team. Paul Bart riding a Segway in “Mall Cop” In December 2001, Dean Kamen himself drove his invention onto the GMA set, allegedly p **g off co-host Charlie Gibson for making such a ruckus in the ABC studio.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Doctor Spin

JANUARY 19, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. Industrial Marketing Management, 56, 167–180. 3 Information asymmetry. 2023, December 11).

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Stephen Waddington

APRIL 10, 2020

Professor Mark Ritson plotted the impact of the epidemic on business this week in a seminar for Marketing Week. Ritson is bullish citing the recovery of the livestock industry in aftermath of mad cow disease or Bovine Spongiform Encephalopathy (BSE) crisis in 1996 and Foot and Mouth disease in 2001.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

Maxim Behar

SEPTEMBER 3, 2023

Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. A market without limes is not a market. I call it marketing though, not aphrodisiac. Voice-over: It's nice to have such friends to ask for a pinch of salt, a glass of veg oil, a horses-drawn wagon, just the little things of life. Let's see what's inside.

Course 59

Course Meeting Local Travel 59

Waxing UnLyrical

NOVEMBER 14, 2010

Youre right: blogrolls are static backwaters and I tend to favor those whove been blogging about public relations longer (I started in 2001) - and miss out on some new and interesting voices. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Blogging 85

Blogging Facebook Twitter Measurement 85

Deirdre Breakenridge

APRIL 29, 2019

3) Augment media relations with content marketing. There are a lot of PR myths about content marketing , but the fact remains, it’s a genuine opportunity to fill an information gap and build an audience. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. BCB: Great question.

Brand 104

Brand Branding Reputation Corporate 104

PRSay

FEBRUARY 19, 2021

Williams, a 2001 recipient of the D. Gibson published The Gibson Report , a marketing guide on the Black consumer market, and Race Relations and Industry , a periodic report on equal-opportunity compliance, publications that Dukes found invaluable. “D. Says Terrie Williams, president, the Terrie Williams Agency in New York: “D.

Publicity 135

Publicity Corporate Community Advertising 135

Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. And the list goes on: There’s inbound marketing , not inbound communications.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? There’s email marketing , not email communications.

Industry 52

Industry Web Wikipedia Education 52

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. content marketing (64%).

Survey 95

Survey Media Relations Corporate Communications 95

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Bianchi Biz Blog

MAY 17, 2021

A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year. In addition to working for OO as we called it, I wrote some for CCJ ( Commercial Carrier Journal ), and then after the sale of the CCJ group of magazines to Randall-Reilly in 2001, for CCJ, Overdrive , and Truckers News.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. The 2018 JOTW Communications Survey from Frank Strong.

Survey 70

Survey Trends Communications Storytelling 70

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online. Don’t just stop there.

Real Estate 57

Real Estate How To Web Case Study 57