PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner.

Sports 68

Sports Education Construction Television 68

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

Solo PR Pro

MAY 1, 2018

Her old firm done good work, but where to get started in this massive market called New York? Harness tech — Technology has made markets broader. Make sure you go to market with a balanced approach. Don’t be defeated by the enormity of a potential market. Suddenly the landscape of opportunity seemed overwhelming.

How To 40

How To Case Study Technology Conference 40

PRSay

FEBRUARY 27, 2017

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. This marked my beginning into the PR profession.

Conference 60

Conference Education Public Affairs Television 60

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. content marketing (64%). In my assessment, the first and fifth reason are closely related.

Survey 99

Survey Media Relations Corporate Communications 99

PRSay

FEBRUARY 19, 2021

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. Williams, a 2001 recipient of the D.

Publicity 156

Publicity Corporate Community Advertising 156

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. 1) What are some of the unique challenges in marketing and PR in the cybersecurity space? BCB: Great question.

Brand 109

Brand Branding Reputation Corporate 109

Deirdre Breakenridge

APRIL 29, 2019

3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. This is PR at its finest – relations with a public community. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. There are potentially sinister reasons for doing this. style vs substance.

Ethics 52

Ethics Communications Print Television 52