2001 Advertising Corporate Marketing 
Sword and the Script
APRIL 2, 2019
In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”
Stuart Bruce
MAY 20, 2016
The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.
PRSay
FEBRUARY 27, 2017
After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. This marked my beginning into the PR profession.
PR Conversations
JANUARY 29, 2016
In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?
Cision
JULY 20, 2015
According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?
Sword and the Script
MARCH 10, 2019
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. content marketing (64%). In my assessment, the first and fifth reason are closely related.
PRSay
FEBRUARY 19, 2021
Williams, a 2001 recipient of the D. Gibson published The Gibson Report , a marketing guide on the Black consumer market, and Race Relations and Industry , a periodic report on equal-opportunity compliance, publications that Dukes found invaluable. “D. Says Terrie Williams, president, the Terrie Williams Agency in New York: “D.
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