ImPRessions - Crenshaw Communications

APRIL 14, 2022

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized. We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or beats.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

ImPRessions - Crenshaw Communications

JULY 7, 2021

That’s a good thing, except where the drive to please leads us to say things we shouldn’t. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep. We can definitely generate XX earned media placements. We have a relationship with them so it’s a done deal.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MAY 12, 2021

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. Yes, it may be nice not to wake up early for your commute, but you want to give yourself ample time in the morning to get ready for the work day.

Internal 296

Internal International Agency Meeting 296

Onclusive

NOVEMBER 8, 2023

If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. When partnering with a big agency, companies forget that it usually means a bigger overhead. While the quote may be apocryphal, it’s good advice. To bring on a PR firm, there should be a clear synergy between the PR goals and what the agency can reasonably deliver.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. Planning Content. A successful PR campaign is a strategic one.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Some of the pressure we encounter in PR is preventable, however. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Here are some tips for avoiding the difficulties that can come with an expectations mismatch. . Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.

How To 259

How To Social Media Product Launch Construction 259

NewsWhip

MARCH 13, 2024

To effectively prepare for this, communications professionals must understand the risks and develop an approach for detecting, evaluating and responding to issues when they do arise. Preparation: Know your Risks, Plan your Responses 1. These updates can include automation and leveraging technology.

Brand 147

Brand Branding Crisis Exercises 147

ImPRessions - Crenshaw Communications

MAY 12, 2023

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. Nor do we see evidence of a family or a life beyond the company. When Kendall insists he will remain a senior executive and asks if she’ll join him, she’s out, literally.

Communications 193

Communications Corporate Crisis Reputation 193

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Can we have the questions in advance?”. Based on this research, PR people typically draft a set of potential questions and may even conduct a practice interview with the client in advance. Yet there’s one question PR people shouldn’t ask a reporter: “Can we have the interview questions in advance?” .

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A great brand marketing PR campaign can even drive leads and sales. But it’s not a contest.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Yet there are the occasional briefings that for one reason or another may require extra preparation. At other times we must prepare to navigate the rules and nuances of a funding announcement. There are even times when a PR rep must step in and course-correct. Confirm specifics ahead of time. Pick the right spokesperson.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. Long meetings are deadly, so we like a tight agenda. Be punctual.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. Long meetings are deadly, so we like a tight agenda. Be punctual.

How To 156

How To Meeting Case Study Survey 156

Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR is always evolving. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 25, 2021

When considering a career in PR — or a pivot from another industry — size can matter. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. Smaller agencies are often less formal and can be less organized when it comes to personnel matters.

Agency 361

Agency Mobile Meeting Sports 361

Deirdre Breakenridge

JANUARY 18, 2022

But I do believe LinkedIn is important, and it may be beneficial for me to have at least one of the big accounts (Twitter, Facebook) for professional use. To actually open up with one another without and despite any fear we may be feeling in the moment? An hour can go by and for him it will feel like only a few minutes.

Blogging 239

Blogging Ethics Social Media Privacy 239

PR in High Definition

MARCH 27, 2024

That was the first answer when panellists were asked about some of the common comms challenges faced in the cybersecurity sector. In fact, one of the panellists noted that, in his experience, a lot of companies don’t have a cybersecurity crisis comms plan in place until an incident actually occurs. Firstly, public perception.

Crisis 71

Crisis Internal International Crisis Communications 71

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Therefore, we can take lessons and best practices from real-life brand managers to develop our unique professional brands. It can get you in the room.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

But as every agency or in-house PR person knows, there can be bumps in any relationship. The good news is that many problems can be avoided with a strong onboarding process at the outset. If a client is unreasonable, unprincipled, or abusive, that should be addressed and the relationship ended before it can affect team morale.

Pitching 156

Pitching Agency Communications Internal 156

ImPRessions - Crenshaw Communications

JUNE 8, 2021

While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. This is your opportunity to get to know a company better.

Interviews 296

Interviews Employee Agency Company 296

Onclusive

APRIL 29, 2021

Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation. When you don’t yet have an answer, be honest about that.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

MARCH 8, 2023

What can smaller companies learn from these announcements? Rip off the band-aid Many large public companies are required to disclose workforce reduction plans at least 60 days in advance of actual layoffs. Others may opt for a longer timeframe for planning purposes. But sometimes, good companies have to share bad news.

Employee 182

Employee Viral Twitter Corporate 182

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. By targeting prospects, it can also help fill the sales funnel. Here are some tips for PR professionals to plan and successfully execute a virtual panel for their executives.

Leadership 332

Leadership Trends B2B Agency 332

ReimaginePR

NOVEMBER 13, 2020

They’re a big digital agency that builds and maintains websites you know and use frequently. So, obvs, I’ve been super excited to work with them because when folks that data-driven decide they have to start engaging in B2B brand storytelling, you know that the work is really starting to seep into the world’s collective consciousness. .

Storytelling 296

Storytelling B2B Brand Branding 296

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Focus on Your Audience.

How To 221

How To Media Training Storytelling Financial 221

Remote PR Jobs

DECEMBER 12, 2022

Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. Otherwise, how will you know where to start?

Privacy 264

Privacy Meeting Strategy Social Media 264

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. We talked him out of it in the end.)

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. We talked him out of it in the end.)

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As a result, how and where we work has been transformed. A new location can bring a new time zone with it. Let your employer know what you’re thinking of doing and feel them out. When setting deadlines or arranging meetings and phone calls, be mindful of time zones and always specify it in your emails or messages.

How To 272

How To Employee Meeting Internal 272

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Less experienced leaders may need media training or informal coaching to showcase their subject-matter expertise and serve as an organization’s face and voice.

Interviews 268

Interviews Media Construction Report 268

Ethical Voices

FEBRUARY 12, 2024

As we speak, we’re wrapping up our 50th anniversary year. “We don’t have to provide more resources if we can crack down on deadbeat dads.” “We don’t have to provide more resources if we can crack down on deadbeat dads.” ” Was the thinking. .

Ethics 79

Ethics Nonprofit Community Examples 79

Flack's Revenge

MARCH 30, 2020

No one knows for sure when the crisis will end. Media and social channels can’t focus on anything else. We are all adjusting to the new, shut-in normal. If you are lucky enough to be in a business that is not taken down, you may well be wondering: what is the proper response? People are bunkered down.

Crisis 199

Crisis Pitching Airlines Technology 199